EPISODE · May 15, 2026 · 32 MIN
Nobody Uses This Free Marketing Channel (He Makes $10k+/Month From It) (Part 1/2)
from Millionaire University · host Millionaire University
#906 What if the most powerful lead generation tool for your business costs absolutely nothing? In part one of this two-part episode, host Brien Gearin sits down with college admissions consultant and former PR professional Carter Osborne, who shares how he spent four years juggling two full-time jobs before making the leap to run his own business — and how he used strategic media relations to fuel its growth. Carter breaks down why getting featured in outlets like CNBC builds instant credibility with potential clients, how to identify the right media targets across three tiers of publications, and why the key to landing coverage isn't selling yourself — it's making a reporter's job easier. Whether you're still in side-hustle mode or already running your own business, Carter's framework for crafting pitches that actually get responses is something every entrepreneur needs to hear! What we discuss with Carter: + Side hustle to full-time leap + The hidden cost of doing both + PR as free lead generation + Third-party validation builds trust + Organic vs. pay-to-play media + Tiered media list strategy + Crafting a newsworthy hook + Building real reporter relationships + Lead with their needs, not yours Thank you, Carter! Check out Part 2 of this episode. Check out Carter Osborne Tutoring at CarterOsborneTutoring.com. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nobody Uses This Free Marketing Channel (He Makes $10k+/Month From It) (Part 1/2)
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