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Noel Mack - How Gymshark Disrupts DTC Marketing

EPISODE · Jan 11, 2022 · 30 MIN

Noel Mack - How Gymshark Disrupts DTC Marketing

from DTC Journey · host Full Fat Commerce

Noel Mack is the Chief Brand Officer for Gymshark, the best-in-class fitness apparel brand known for its disruptive online marketing, fiercely loyal customers, and game-changing DTC growth strategies. In this episode, we talk about:What DTC brands can learn from Lil Nas X, Adele, and how the music industry approaches marketingHow Gymshark finds new markets through interest, not demographicsWhy Noel Mack searches “Gymshark” on Twitter first thing every morningThe Gymshark’s Social Disruption team’s greatest hits, such as changing their branding to “Homeshark” during lockdown, and their Black Friday prank getting celebrities to wish “Jim Shark” a happy birthday on CameoHow Gymshark partnered with Shopify Plus to overcome their 2015 Black Friday outage and become one of the most anticipated shopping events of the yearConnect with Noel Mack on Twitter @NoelMack.Go to dtcjourney.com for more about our ecommerce podcast.

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Noel Mack - How Gymshark Disrupts DTC Marketing

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