Non-Negotiables for Marketing a Small Business

When it comes to marketing a small business, there is no limit to the money-making ideas you'll encounter and no shortage of gurus who want to tell you how to grow your sales.   So, what's really critical to your success? What are the non-negotiables?   We'll be talking with Courtney Petersen and Abbey Oslin of Duo Collective. The pair's marketing superpower is small business growth, and they run their OWN small business both teaching and doing marketing for small businesses. How absolutely meta is that!