PODCAST · business
Marketing Unleashed
by Tailwind
Tired of “expert” advice you’re not sure if you can trust? Tailwind is an official Pinterest and Instagram partner, so the tips you hear will keep your accounts and your business growing. No “hacks,” no “cheats,” just solid advice that works. Hosted by Alisa Meredith, Marketing Manager at Tailwind and Jeff Sieh of Manly Pinterest Tips, we aim to make world class marketing easy for everyone.
Episodes
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Using Authenticity to Reach Your Dream Clients with Lesa Banks
If you want to know how to use authenticity to connect with your audience and leverage your personality and strengths, there's no better teacher than Lesa Banks of The Pajama Marketer! Previously a Fortune 500 marketer, Lesa re-examined her life and career when she became a stay-at-home mom. She...
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A Family's Life on the Road with Never Stop Adventuring
Youtubers Christine and Kevin Skelton began Never Stop Adventuring after a six-month RV trip inspired the husband-and-wife duo to quit their jobs and take their lives (and their kids!) on the road full time. In this inventive tale of a family that packed up into an RV and began a journey of a...
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Turning Hardship in to Change with Soap Addiction
*Just a note - this episode touches on topics that may be troubling to some, including drug use and addiction.* Soap Addiction, Jennifer Turner's handcrafted goat milk business did not start out as a business venture. It was a hobby, one to escape the pain and stress of being a mother of three...
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Kenna McCall on Telling Stories with Eco-Friendly Jewelry
In our latest edition of Tailwind Talks, we sat down with Tailwind member and artistic jeweler Kenna McCall to talk about her business TerrAdore Art Jewelry. In this interview, we talk about all things ethical mining, designing with heart, and how the pandemic spurred Kenna to take her business…
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How Jane Caldwell Built a Business of Imagination
Jane Caldwell prides herself on a business built around children's imaginations. The Rowdy Ladybug sells versatile kids dress-up clothes that allow for several fantastic outfits from the same costume! Not only do her unique products allow children to be as innovative and changeable as they like,...
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The Mother-Daughter Duo Serving Recipes to 7.8 Million Pinners
We sat down with the mother-daughter duo behind the successful food blog Savor the Flavour to talk about all things growth, starting a business with loved ones, and most importantly - what's for dinner. Listen in as we talk about how Brooke and Emma got their start, how they divvy up business…
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Non-Negotiables for Marketing a Small Business
When it comes to marketing a small business, there is no limit to the money-making ideas you'll encounter and no shortage of gurus who want to tell you how to grow your sales. So, what's really critical to your success? What are the non-negotiables? We'll be talking with Courtney Petersen and…
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Lifelong Hobby to Profitable Business with Nana's Crafty Home!
When Tonya Bush took the leap to quit her steady 9-5 job and pursue her dream of crocheting full-time, she wondered if she was making the right decision. And so did her former employer, who half-jokingly told her, "we'll see you in a year." But Tonya and the newly-minted Nana's Crafty Home DID…
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Entrepreneurship with Sandy Dedeian of Rectified
In this episode of Marketing Unleashed, we sit down with Sandy Dedeian, the fiery self-starter behind Rectified Co, a boutique marketing consulting firm. Sandy's story is inspiring - instead of seeking an entry-level job and building her career, she started a journey of serial entrepreneurship…
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Starting a Business with Your Bestie (featuring Duo Collective!)
Abbey Oslin and Courtney Petersen give a new meaning to the term dynamic duo. The ace marketing strategist and the visionary designer originally met working together at an agency, and that's where their friendship - and dreams - flourished. On the heels of poignant milestones in their lives…
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How to SELL Without Selling Out
Content creators love to think about getting and keeping the attention of an audience. We live for stopping thumbs and driving traffic. BUT, audience alone is NOT the key to business success. The key to a thriving bottom line is sales. Join us as we talk with Toni Herrbach about 4 different ways…
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Building your audience with TikTok and Pinterest
Looking to broaden your reach into the wild, wild west of social media (AKA TikTok)? We're with you! TikTok has gained an amazing presence -- it's the 7th most popular social media site in the world, based on active users! And, 52% of those users are finding new brands to buy from. Join us...
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Organizing the Heck out of Your BFCM sale, This week's Pinterest Trends, and the Happiness First Team Leadership Plan
The end of August is not only back-to-school season, it's also Black Friday Cyber Monday planning season. Need help getting started? Head on over to the blog! We've also got templates from Tailwind's own BFCM planning to share, as well as tips for sequencing and organizing multiple workstreams.…
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Making Your Passion a Priority (with Laura Longwell of Travel Addicts)
Laura and Lance know a lot about how life gets in the way. The avid travelers share a passion for exploration, one that had to be sidelined for many years as work, school, buying a home, and obligations took center stage. When this couple had a chance for adventure and travel again, however, they...
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Rethinking the Customer Journey: Fluff-free, high-impact tips for growing your business now
Ever daydream about the perfect customers -- how much they love you; how often they refer you; how they come back time after time to buy from you? We all do! If you could create a path to your business that ATTRACTS and RETAINS ideal customers while eliminating stress and bother with prospects…
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How Alexa Webb Trailblazed a Path for Plus-Sized Fashion
Back in the golden days of Polyvore, when Pinterest was still invite-only, Alexa Webb found herself searching for plus-sized fashion inspo - and coming up short. The lack of inclusion in the fashion space for people who looked like her was troubling - and Alexa decided to do something about it....
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How to Inspire Pinners to Try Something New
Ever feel like real Pinterest success is reserved only for those posting recipes and home decor? Finding it a struggle to effectively promote your service, digital product, or coaching consultancy on Pinterest? Join us as we talk with Jana Osofky, creator of Pinterest with Purpose. We're going…
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What's Up With Instagram?
Did the head of Instagram really say that it's no longer a photo-sharing app? Are we not supposed to use all 30 hashtags? What's the deal with captions on Stories? It's been a minute since we caught up on Instagram - and we have just the person to get us there. Jenn Herman is a speaker…
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Grow Your Followers on Pinterest and Beyond!
Does it ever feel like the only one you're talking to on social media is yourself? Want to get your ideas and products in front of the RIGHT people across all your social networks? Well, then this week's show is for you. We talk with Jillian Tohber Leslie, founder of the Blogger Genius podcast…
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YouTube for Beginners - with Nick Nimmin
Just starting a YouTube account? Wondering why your account isn't growing? Have questions about YouTube SEO or #shorts? Join us as we talk with Nick Nimmin. His YouTube channel has over 790K subscribers and he LOVES to help YouTubers and marketing pros leverage the power of online video.
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The Cure for Content Overwhelm
What does content planning look like for YOU? How can you start creating content consistently even if you think you can't? Join us as we talk with Jillian Bowen of The Content Fix podcast. She shows us how to create the content we need in half the time - with batching and repurposing. Don't miss...
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Essential Pinterest Spring Cleaning
Yeah, I know, it's almost summer, but that's an even better reason to get your spring cleaning done. Tell me if this sounds familiar… You spend your time creating great content (good), Pinning great content (better), but it's been a hot minute since you took a look at your Pinterest account or...
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What You're Missing if You're Not Using Social Audio
Clubhouse, Twitter Spaces, Facebook Soundbites and Live Audio Rooms. The sheer number of options may be enough to make you want to put on your noise-cancelling headphones and tune out! But, wait! There's a world of opportunity waiting for YOU on social audio platforms - we promise. Join us this...
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The Secrets of Amazing Idea Pins
Gaining 41x more shares than a static Pin, Idea Pins are where the action is on Pinterest! But, where do you get your ideas? What if you're NOT a food blogger? What tools can make Idea Pin creation easier? Join us this week at 2 pm ET when we'll talk with Laura Rike about tools and tips for…
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Become a Confident Live Video Pro Today - Yes, YOU!
There's nothing like live video to connect with your audience as your most authentic self. And maybe that's why it can feel so scary! What if I mess up? What if I look stupid? The truth is, we all mess up, and we all look stupid sometimes (or think we do). You've seen our show, right? But the...
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How Creatives Use Pinterest For Traffic and Sales
Artists, makers, and creators of all kinds - Pinterest is the place for you! But, how do you get from creating to selling with Pinterest? What are other creatives finding works right now? How do you get from hobby to full-time income doing what you love? Well, that's just what we'll be discussing...
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Winning at Instagram Engagement with Peg Fitzpatrick
Hint: It's all about T.I.M.E. No, not that thing we don't have enough of - it's Peg's formula for unlocking Instagram Engagement. This week's guest has appeared on National Public Radio, Bloomberg Business, the Huffington Post, and is co-author of the book, The Art of Social Media: Power Tips for...
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How to Rank Higher on Pinterest and Google
If Pinterest is a visual search and discovery network and Google is a search engine, it stands to reason that ranking well on one should help you get discovered on the other, right? Well, that's just what we'll be discussing with Trona Freeman, long-time audience member (you've heard Jeff...
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How to Start an Online Store Today
Buying more things online this year than usual? If so, you are far from alone! In the US, e-commerce grew 32% in 2020 to reach $790 billion, up from $598 billion the year before. (link) If you've been on the fence about starting an online store, you do NOT want to miss this episode (and you might...
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How to Make Facebook Marketing Work Without Paying For Ads
The average reach of an organic Facebook page post is around 5.2%. That means about one in every 19 fans sees the page's non-promoted content (Hootsuite). And the average engagement rate in 2020 for an organic Facebook post was 0.25% 😱. Yet most marketers STILL say Facebook is their most…
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A Sneak Peek Into What Marketers Are Pinning - And Insights to Improve Results
Would you like to know what other Pinners like you are doing on Pinterest? How about a glimpse into what kinds of content are working across the board and for accounts of different sizes? What about a look into what the big, established accounts are doing and what's working for them? If you love…
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The Simple Mindset Shift to Elevate Your Pinterest Marketing
You know your products and services and how they can make a difference in the lives of your ideal customers - but sometimes being SO close to your business leads to the dreaded "marketing think." 😱 You know that trap - where we get so deeply into our own heads we can no longer think like our...
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Pinterest Ads - Getting Started (with Pinterest!)
We've been teasing, hinting, tempting you all for ages, and this week we're delivering - big time! Our very own (amazing) Pinterest ad rep, Shawnee Platero, is joining us to talk about Pinterest ads!!! We're going to talk about ad formats, targeting, and creatives. More importantly, we're going…
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Pinterest Data Findings That Change Everything
Finding what works on Pinterest can feel like chasing a moving target. What we need more than anything else right now is data – and oh, do we have data! More than that, we'll talk about action items to make this data work for YOU. And we're betting you'll have some great ideas to share.
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Increase Your Etsy Sales with Pinterest
Looking for a new revenue stream - or maybe a way to profit from a hobby on a platform with a built-in customer base? You do not want to miss this one! This week's guest is Jami King of Handmade Journey. Jami made over 50 thousand dollars in her first 8 months with her Etsy store. Now, she helps...
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Three Genius Pinterest Resolutions for 2021
Is THIS the year you make Pinterest work for you? It can be if you follow these smart Pinterest resolutions. We'll look at 3 meaningful changes you can make today to seriously improve your Pinterest marketing AND your business. And as always, we look forward to your ideas and questions.
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Pinterest News Predictions Trends You Need
What's new in Pinterest land? So much, we needed an entire episode for it! We'll cover product updates for eCommerce, as well as new features for everyone. AND we'll be joined by Meagan Williamson to talk about what's working for her students now.
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Fun Ways to Repurpose Your Content for Pinterest
Want to make more out of less on Pinterest? You're sitting on a gold mine of content for Pinterest. Don't believe me? It's true!! Join Alisa Meredith and Jeff Sieh to uncover the treasures on your hard drive. We'll also review a few points from our last show about what makes a fresh Pin and what...
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Pinterest - What to Do When Nothing Works Like it Used To
What's a person to do when what you've been doing doesn't work anymore? Do more and more of the same? Give up completely? There's another option! Change can be uncomfortable, but the potential for success makes it worth it. We believe in you and you can do it! We'll be joined by fan-favorite...
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Pinterest Ecommerce - How to Sell Your Products on Pinterest
The growth in online retail is staggering - with a 20% increase forecast for 2020. How can you get your share of the action? What part could Pinterest play? Special guest Vanessa Kynes visits to give you the inside scoop on: - What kinds of products can Pinterest help me sell? - Is there a good...
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How to Monetize Your Pinterest Traffic
We love Pinterest traffic! But what happens when someone visits your site? Nothing? Well, that ends today! Special guest Kim Garst visits to talk about monetizing ALL of your website traffic with a smart, simple marketing funnel. We'll cover: - How to generate more traffic from your Pinterest...
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Blogging, Pinterest, & Tracking What Matters
What you can measure, you can improve! But what should you be tracking when it comes to Pinterest, and where can you find what really matters? On this week's live show, we talk to Kristie Hill, super smart blogger and Pinterest numbers geek. I use her Google Analytics dashboard all the time! Get...
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The Inside Scoop on Pinterest Design that Works
Ever wished you had access to a huge number of Pin designs, formats, and styles, so you could see what really works? Wish you had the data to back up your hunches? On this week's live show, we talk to Tina Gammon, Simple Pin Media's Creative Director. She oversees hundreds of Pin designs each…
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How to Get the Most Value from Your Content On Pinterest
Sign up for early access to Tailwind Create here: bit.ly/fblive-create (plus get our new webinar and the formula for reaching new audiences)! Regularly creating new blog posts, products, and pages with great images may be the best way to grow your account on Pinterest, but your time is valuable!...
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How to Repurpose Video for Amazing Pinterest Traffic
Want to tap into the power of video on Pinterest but don't have the time or desire to learn something new? No problem! If you're already creating video for Tiktok or Instagram Reels, you likely already have what you need. If you're not, trust us, it's fun, it's easy - and it can work! We'll be...
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New and Improved Pinterest Features
Laura Rike, Pinterest and marketing strategist, joins us to talk about some very exciting new or improved Pinterest features that we should be using to improve our success. Have an e-commerce store? There are an outsized number of features you NEED to know about! We'll cover: -The Today Tab -Lens...
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How to Reach People Where They Are NOW On Pinterest - AND How to Get it All Done!
Jillian Tohber Leslie, owner and founder of MiloTree and Catch My Party and host of The Blogger Genius Podcast, joins us for a lively discussion about what is working on Pinterest now and how you can find your own potential for meaningful growth today. She'll also share insider tips on…
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LIVE - WITH PINTEREST! - Updated Creative and Pinning Best Practices
Lucy Matthews, Partnership Manager at Pinterest, is joining us again to talk about some of the most-commonly-asked questions we get about what works on Pinterest today. Including: What's the best way to get more traffic on Pinterest now? How can I make MY Pins more engaging and successful today?...
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Survive and Thrive - Making a Success of Affiliate Marketing - Step by Step!
-Looking for a way to monetize your website? -Feeling the pinch from decreased Amazon affiliate payouts? -Wondering how people make a living from just affiliate marketing and wish you could do the same? Join in as Alisa Meredith and Jeff Sieh talk with Melissa Megginson, Tailwind's own Community...
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How to Work From Home (Or Anywhere) as a Social Media Manager
- Scrolling through Instagram and wondering how others live that so-called "laptop-lifestyle"? - Looking to generate income without having to sell your soul? -Do you love social media, doing something new every day, and helping people succeed? Join in as Alisa Meredith and Jeff Sieh talk with...
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ABOUT THIS SHOW
Tired of “expert” advice you’re not sure if you can trust? Tailwind is an official Pinterest and Instagram partner, so the tips you hear will keep your accounts and your business growing. No “hacks,” no “cheats,” just solid advice that works. Hosted by Alisa Meredith, Marketing Manager at Tailwind and Jeff Sieh of Manly Pinterest Tips, we aim to make world class marketing easy for everyone.
HOSTED BY
Tailwind
CATEGORIES
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Frequently Asked Questions
How many episodes does Marketing Unleashed have?
Marketing Unleashed currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Unleashed about?
Tired of “expert” advice you’re not sure if you can trust? Tailwind is an official Pinterest and Instagram partner, so the tips you hear will keep your accounts and your business growing. No “hacks,” no “cheats,” just solid advice that works. Hosted by Alisa Meredith, Marketing Manager at Tailwind...
How often does Marketing Unleashed release new episodes?
Marketing Unleashed has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketing Unleashed?
You can listen to Marketing Unleashed on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Unleashed?
Marketing Unleashed is created and hosted by Tailwind.
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