EPISODE · Nov 1, 2020 · 48 MIN
Normalizing Cannabis Advertising
from The Talking Hedge · host Josh Kincaid
2020 has impacted consumer behavior and perhaps the most notable change is how they now consume content. With more people staying safe indoors, there is less need for traditional media formats such as out-of-home advertising. As a result, online media is taking its place, as an increase in spend for this format shows. But despite marketers trying to optimize their media strategy or stripping back their budget entirely, many are ramping up their spend on advertising to promote various messages, including 420 Media. Guest: Kerri Accardi, CEO 420 Media https://www.linkedin.com/in/kerriaccardi/ 420 Media https://www.420media.us A New Cannabis Channel https://www.anewcannabischannel.com ------------ Contents of this video ----------- 00:00 - Intro01:48 - Adverting with 420 Media 23:08 - How to get the right adverting 08:48 - What sets your business apart? 15:28 - Netflix of cannabis? 21:10 - Filming during a Pandemic 23:02 - Advertising Target Market 27:04 - Is it Affordable and worth it? 29:34 - What are you most excited about? 34:28 - Is it too late to get involved? 39:50 - Will the Super Bowl have cannabis commercials? 46:03 - Contact info Host: Josh Kincaid, Capital Markets Analyst & host of your cannabis business podcast. https://www.linkedin.com/in/joshkincaid/ Episode 565 of The Talking Hedge: Your Cannabis Business Podcast. Covering cannabis products, reviews, business news, interviews, investments, events, and more. https://www.theTalkingHedgepodcast.com Music Info: Song: Dark Trap Beats Hard Rap Instrumental | Gang | 2018Artist: LuxrayBeats Keywords: Hemp News, Weed News, Cannabis News, Marijuana News, Cannabis Business, Marijuana Business, Cannabis Industry News, Marijuana Industry News, Weed News 420, Talking Hedge Podcast, Cannabis Podcast, Marijuana Podcast, Business Podcast, CBD podcast, THC podcast, Cannabis Pitch Deck, Marijuana Pitch Deck, Marijuana Investment Deck, Cannabis Investment Deck, Cannabis Compliance, Cannabis Data, Cannabis Banking, Cannabis Investment, Pot Stocks, Cannabis Stocks, Weed Stocks, Marijuana Stocks, Cannabis Data, Marijuana Data, Cannabis Analytics, Marijuana Analytics, Cannabis Sales Data, Marijuana Sales Data Josh is not an investment adviser. The Talking Hedge is long gold and silver. Listeners should always speak to their personal financial advisers.
What this episode covers
2020 has impacted consumer behavior and perhaps the most notable change is how they now consume content. With more people staying safe indoors, there is less need for traditional media formats such as out-of-home advertising. As a result, online media is taking its place, as an increase in spend for this format shows. But despite marketers trying to optimize their media strategy or stripping back their budget entirely, many are ramping up their spend on advertising to promote various messages, including 420 Media. Guest: Kerri Accardi, CEO 420 Media https://www.linkedin.com/in/kerriaccardi/ 420 Media https://www.420media.us A New Cannabis Channel https://www.anewcannabischannel.com ------------ Contents of this video ----------- 00:00 - Intro01:48 - Adverting with 420 Media 23:08 - How to get the right adverting 08:48 - What sets your business apart? 15:28 - Netflix of cannabis? 21:10 - Filming during a Pandemic 23:02 - Advertising Target Market 27:04 - Is it Affordable and worth it? 29:34 - What are you most excited about? 34:28 - Is it too late to get involved? 39:50 - Will the Super Bowl have cannabis commercials? 46:03 - Contact info Host: Josh Kincaid, Capital Markets Analyst & host of your cannabis business podcast. https://www.linkedin.com/in/joshkincaid/ Episode 565 of The Talking Hedge: Your Cannabis Business Podcast. Covering cannabis products, reviews, business news, interviews, investments, events, and more. https://www.theTalkingHedgepodcast.com Music Info: Song: Dark Trap Beats Hard Rap Instrumental | Gang | 2018Artist: LuxrayBeats Keywords: Hemp News, Weed News, Cannabis News, Marijuana News, Cannabis Business, Marijuana Business, Cannabis Industry News, Marijuana Industry News, Weed News 420, Talking Hedge Podcast, Cannabis Podcast, Marijuana Podcast, Business Podcast, CBD podcast, THC podcast, Cannabis Pitch Deck, Marijuana Pitch Deck, Marijuana Investment Deck, Cannabis Investment Deck, Cannabis Compliance, Cannabis Data, Cannabis Banking, Cannabis Investment, Pot Stocks, Cannabis Stocks, Weed Stocks, Marijuana Stocks, Cannabis Data, Marijuana Data, Cannabis Analytics, Marijuana Analytics, Cannabis Sales Data, Marijuana Sales Data Josh is not an investment adviser. The Talking Hedge is long gold and silver. Listeners should always speak to their personal financial advisers.
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Normalizing Cannabis Advertising
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