North Tone Strings

https://northtonestrings.ca/This whole thing started with one question: Why was no one making guitar strings in Canada?Canada has produced some of the most iconic musicians in the world. We have the artists, the venues, and a guitar culture that runs deep. But for as long as anyone can remember, every single set of strings played in this country has come from somewhere else. The longer we sat with that fact, the stranger it felt. And then it started feeling like something worth fixing.NorthTone was founded by Al Henry and Amanda Diamond, a husband and wife team who came at this from two very different angles and ended up in exactly the same place.Al has spent more than thirty years as a guitarist and gear obsessive. The kind of player who notices the difference between a fresh set and a dead one before he’s finished the opening riff. He’s chased tone through countless guitars, amps, and thousands of sets of strings. That experience and attention to detail is baked into everything NorthTone is building.Amanda brings the vision and the voice. A creative entrepreneur and Canadian Army Veteran, she’s built businesses around storytelling, community, and the belief that the things we make should mean something. Her fingerprints are on everything that makes NorthTone more than just a string company. Together, they make a company that’s equal parts craft and character.NorthTone is proud to be an Indigenous owned and veteran run company.If you would like to support my work here on Substack and my music (https://www.briantmusic.com), please click the Buy Me A Coffee logo above and donate. It is challenging to succeed in music and art, and your donation goes a long way toward helping me continue making it.Brian Tremblay’s Lonesome Cowboy Podcast is a free publication. There’s no charge to subscribe. Thank you! Get full access to Brian Tremblay's Lonesome Cowboy Cowboy Podcast at thelonesomecowboypodcast.substack.com/subscribe