Not Fractured | Dilara Cossette, Founder & Fractional Head of Demand Gen at FIP

When a six‑week trip home turned into sudden grief, Dilara Cossette learned exactly how thin the line is between “crushing it” and being crushed. In this raw sit‑down with Jolie, the self‑described bridge‑builder between sales and marketing gets honest about toxic teams, performance anxiety, and why fractional doesn’t mean “always on.” If you’re leading while your heart hurts, this episode is the permission slip you need. Key Takeaways • Vulnerability isn’t weak: it’s the shortcut to real trust • Fractional leaders must set loud boundaries or drown in Slack pings • Spot stress signals early; burnout is easier to avoid than to rehab • Hobbies and micro‑joys keep the empathy tank full • Celebrate the tiny wins; they compound into resilience Timestamps 00:00 Meet Dilara & why empathy is a demand‑gen superpower 01:44 Leading with vulnerability after personal loss 04:37 Toxic cultures, unrealistic expectations & the exit plan 10:20 Fractional leadership: value without 24/7 availability 15:56 Layoffs & how to show up for colleagues in free fall 17:52 Reading your own stress signals before they scream 22:30 Hobbies, balance, and the “no vacation‑to‑vacation” life 33:00 Grief in business: making space for the hard days 40:01 Modeling vulnerability so teams feel safe to follow 47:02 Burnout red flags & boundary resets 56:03 Fractional doesn’t equal fractional human Like this one? Follow Revenue Mind, and leave a review if it hit home. It’s how more revenue leaders find the show, and how we keep mental health right next to the number. Links Dilara Cossette: https://www.linkedin.com/in/dilaracossette Jolie Shapiro: https://www.linkedin.com/in/jolieshapiro/ Revenue Mind: https://www.linkedin.com/company/revenuemind/