Not Part of the Marketing Plan episode artwork

EPISODE · May 21, 2025 · 1H

Not Part of the Marketing Plan

from Sockjig Sneaker Podcast · host Sockjig

In this episode, I cover Dick’s Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A’Ja One signature sneaker and Tourmaline Rodeo Dunk SB and how they probably have very boring answers, or very interesting ones that we’ll never hear. I also ask if Grandmas have 4 couches and cover the final UnheardOf Grandma’s Couch release and give 7 Suggestions for Future Grandma Themed Collabs. Plus a ton more!Timestamps00:00 - Intro03:04 - On Feet03:51 - Pickups05:44 - Air Max 95 Reverse Neon07:24 - Rejuven8 4 U08:18 - Bred 11 Low09:14 - Travis Bright Cactus / Leche Blue11:04 - UNC AJ1 Reimagined12:31 - Only in NY: Corteiz Honey Black Release17:00 - A'Ja One and Nike Basketball Design Language19:51 - Why Was the Tourmaline Rodeo Dunk SB Delayed?23:01 - UnheardOf Oink Army and Grandma's Couch Release29:24 - Seven Suggestions for Future Grandma Themed Collabs32:13 - Dirty White AF1 Meme Sneakers36:26 - Early Photos of Undefeated 4s All Look Fake38:10 - Nike x Hyperice Hyperboot42:17 - "Made in the Same Factory Bro"44:26 - Bred 1 Restocks: The Quest For More Money45:20 - SNKRS Link47:26 - Sneaker AI Slop Era is Here49:00 - JFG Puts Over Sneaker Twitter in Complex Interview51:52 - Dick's Sporting Goods Acquires Foot Locker01:00:16 - Outro

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Not Part of the Marketing Plan

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