Not Sure What to Charge? Start With These 5 Pricing Considerations

In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.3 Key Takeaways:Pricing should support your entire offer suiteIf I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.Different levels of customers need different pricingNot everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.An Ascension model creates clarity and momentumWhen my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my YoutubeTranscriptOne of the questions that I get asked the most when working with course creators, membership owners and coaches, is How do I know if I'm pricing my offer? Right? They have all sorts of questions around, do I need to put my prices up? Is it too expensive? Should I be charging more? How do I know if it's the right price, and should I just pluck a figure outta the air?In today's video, I'm gonna be taking you through five things that you need to consider when you are next. Pricing one of your offers.If we've not met, my name's Theresa Heath Wiring and I help course creators, membership owners, and coaches build online businesses that they love. And in these videos I bring really tactical and strategic things that you can do to help grow your online business. Through growing your audience, through having effective launches and learning how to sell online.If this is you, I would love it if you hit the subscribe button and every single week I'll be releasing a new video that helps you get closer to [00:01:00] the business that you dream of. So when it comes to pricing, it's one of the things that I get asked about the most. My customers want reassurance that they are pricing their offers correctly.And that's a good thing. I'm really happy about that because obviously it means that the people I'm working with care deeply that they are providing a service that matches the price that they're putting out there. However, it's one of the most trickiest things for business owners to get, right. So in this video, I'm gonna take you through the five things that I want you to consider when you are next.Looking at pricing, one of your offers. So the first thing that I want you to consider is that you don't look at pricing your offers in isolation. Now, what I mean by this is often when someone comes to me, they will say, I've got a new course and I'm thinking about charging this, or I'm creating a membership and I want to charge this.I have an accelerator program, and what they're doing is they're looking at the thing in isolation. They're considering their offer on its own on an island, [00:02:00] and just considering the price of that. And that's the first thing that I want you to think about. I don't want you to consider pricing in isolation.I want you, every time you bring in a new offer, every time you consider pricing something, I want you to look at your entire offer suite. I want you to consider. What price should that be against something else? So for instance, if you are currently offering a one-to-one service and you want to bring in a done with you or a do it yourself service, it has to make sense.Which brings me on to point number two. The pricing has to make sense. So not only in 0.1 do we look at it alongside everything else. We make sure it makes sense alongside everything else. So for example, one of my amazing clients that I work with is a sleep consultant, and this sleep consultant offers a service.Where you can work with her online, you have a [00:03:00] call with her, and then you have access to her via WhatsApp or through another call, and she charges a set amount for that service. She then has an in-person service where she will go for 24 hours. As a minimum, I guess, to someone's house and stay with them and their child and help them with their child and help them with the sleep problems that they're having.And one of the things that we need to consider when we look at those two offers is that they make sense because what we don't want is one offer cannibalizing another one. Let me explain. So. If someone comes in and thinks I want to do the online service and I'm gonna make up figures, these aren't necessarily her figures and I'm gonna make them.Wildly crazy. So you know that I'm not using her figures. So let's say it's 5,000 pounds to do the online service where you are having access to a via call, and then you have access to her [00:04:00] via WhatsApp. And then let's say for the service where she goes out to stay with someone, she wants to charge 7,000 pounds That.Doesn't make sense. Now, the reason