November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck

Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss![00:00] Introductions[01:12] How to build a high-performing digital marketing team[10:54] Do you really need to spend time making your landing pages better?[18:11] Spotify wrapped - how brands can use their own data to sell a story[28:13] Is the 'traditional' MQL funnel broken?[36:35] Wrap-upA full transcript of this podcast is available on [web link]Further readingDon't rely on quantitative metrics alone when reviewing marketing performanceHow to make reporting more valuableShould you lean into nostalgia marketing for your next campaign?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com