Now We Have Developed a Persona—What’s Next? 5-Minute Lunch Lesson The Digital Brownbag XLVII - The Doctor of Digital™ GMick Smith, PhD

Now that you know the buyer persona identity for your contacts how do you serve them personalized content? First, try personalizing your landing pages, so they speak specifically to your buyer persona. Many landing page editing programs have dynamic content capabilities that enable you to connect your landing page contact directly to your CRM. You can customize the landing page copy dynamically, so it displays different content depending on the persona.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20Consider purchasing the intro song, “Now Is The Time,” Ian Hunter.