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In this Marketing Over Coffee: In this episode learn about UTM Codes, The Death of Social Media, Amazon Prime Week and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus UTM 101 Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls on Google Photos 6:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Mediavine sending FLoC IDs to SSPs for use in ad auctions. Twitter asking you not to turn off Ad Tracking. Google's not concerned about death of the cookie... get ready to start buying ads The End of Social Media? SEO for Video Livestream Amazon Prime Week - Big Smart Speakers? 15:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Chris messing around with a keyboard, John raves about TourBox TSA Travel Stats Marketing Over Coffee is a Communicator Awards Winner! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.