NPA 060 – Using an Impact Funnel to Market your Nonprofit

In this podcast I talk with Boris Kievsky. He is the founder of dotorgstrategy.com. He is an online marketing strategist that helps nonprofits find new audiences, increase their engagement and raise more awareness. And, of course, this can all help with fundraising. Boris talks about the basic concepts of a conversion funnel, or what he calls an “impact funnel”. The idea is to gradually increase engagement with your supporters and followers to help build relations with your audience. As this audience builds you can lead them down your impact funnel to help them find the best ways to engage with your nonprofit. A general outline for this is: Find your story Target your audeince Reach out to them via various platforms Of course there is more to it than that and Boris goes over these details during the podcast. Resources See this video of this podcast on YouTube DotOrgStrategy.com HotJar.com SurveyMonkey.com GoogleForms TypeForm Also, don’t forget Boris’s special offer to Nonprofit Ally listeners, NP Ally Special Offer Sign up for a consultation at DotOrgStrategy.com/bookboris. Use this code for a free consultation: npallyThe post NPA 060 – Using an Impact Funnel to Market your Nonprofit first appeared on Nonprofit Ally.