Nuevos hábitos de consumo, nuevas oportunidades de negocio

Las empresas observan los nuevos hábitos de los consumidores para optimizar sus estrategias La pandemia ha modificado los hábitos del consumidor, priorizando la salud y la seguridad por encima de otras necesidades. Para Patricia Daimiel, directora general de Nielsen, algunas de estas nuevas rutinas han llegado para quedarse, como la digitalización de las compras a través de Internet. Las empresas ciñen sus estrategias en base a los nuevos patrones de comportamiento.

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This episode was published on July 22, 2020.

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