Nurturing and Converting Your Email List - With Emma Sidney

On today's episode of The Engaging Marketeer, Darren speaks to Emma Sidney about her business, Sparkle Society.  An expert on all things lead magnets and email marketing, Emma gives her advice on how best to persuade prospects to offer their details in exchange for freebies, with the aim being to convert audiences into paying customers.  Emma also discusses the importance of nurturing your email list, and ways to improve your chances of increasing your open rate.  You can connect with Emma here:  LinkedIn: https://www.linkedin.com/in/emmasidneycouk/ Facebook: https://www.facebook.com/esidney77?locale=en_GB About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.