O avanço do Retail Media e o impacto no futuro da publicidade digital

O varejo não é mais só um ponto de venda, virou também um canal estratégico de mídia. Neste episódio do Podcast Canaltech, conversamos com Celia Goldstein, general manager do Magalu Ads, sobre o crescimento acelerado do Retail Media no Brasil e no mundo. Com mais de duas décadas de experiência no mercado digital, passando por gigantes como Meta e Spotify, Celia compartilha aprendizados de sua trajetória e explica como dados, Inteligência Artificial e comportamento do consumidor estão transformando a forma como marcas se conectam com o público. Durante o papo, ela detalha como o Magalu tem estruturado sua operação para atender desde grandes anunciantes até pequenos sellers, e como a influenciadora virtual Lu se tornou uma peça-chave na estratégia de atenção e engajamento. Também falamos sobre cultura corporativa, liderança feminina, mentoria reversa e os bastidores do desafio de democratizar o acesso à publicidade no varejo digital. Você também vai conferir: Claro, TIM e Vivo vão aceitar Pix Automático para pagar contas, Xbox some das lojas e levanta dúvidas sobre futuro dos consoles físicos, WhatsApp que era contra anúncios agora vai exibir propaganda nos Status, novas soundbars da Samsung têm Alexa, som imersivo e modo gamer e Meta tentou contratar funcionários da OpenAI com bônus de US$ 100 milhões. Este podcast foi roteirizado e apresentado por Fernanda Santos e contou com reportagens de Bruno de Blasi, Gabriel Cavalheiro, Bruno de Blasi, Leo Muller e Emanuele Almeida.  A trilha sonora é de Guilherme Zomer, a edição de Jully Cruz e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

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This episode is 29 minutes long.

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This episode was published on June 23, 2025.

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