O caso Ferrero Rocher: Composto de marketing

from UFMS Digital · host UFMS Digital

Disciplina: Gestão Mercadológica Professor Especialista: Filipe Quevedo Pires de Oliveira e Silva Resumo: A Ferrero Rocher, empresa de origem italiana é conhecida por diversos produtos que fabrica, em particular, o bombom Ferrero Rocher. Este caso tem como foco a análise do composto de marketing desse produto de sucesso, e aborda, para ampliação do conhecimento a respeito do produto, resultados de pesquisa realizada em campo sobre a frequência do consumo, as ocasiões de consumo e critérios de escolha do produto por parte de seus consumidores. É citada ainda a evolução da empresa e de seus produtos no Brasil.

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