O Mal Uso do Storytelling no Branding e Suas Consequências - Brandster | Brandcast

from Brandster | Brandcast · host Brandster - Branding School

Pergunta deste episódio: "Como você, um dos maiores especialistas no tema, vê o mal usos dado do storytelling em casos como Diletto e Sucos do Bem? Inventar uma história não é válido, mas até onde é válido o "aumento mas não invento"? - Frente a tantos casos de histórias falsas, como criar insumos e consolidar uma história real para que ela não pareça falsa para o consumidor?" - Akira Goto, São Paulo/SP

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This episode is 19 minutes long.

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This episode was published on March 29, 2019.

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