O que é Posicionamento de marca e Arquitetura de Marca? - Brandster | Brandcast

from Brandster | Brandcast · host Brandster - Branding School

O que é "Posicionamento de Marca" e "Arquitetura de Marca"? - #TOQVSQSSMMTVDP____Pergunta deste episódio:“Olá, primeiro, parabéns pelo programa, estou fazendo maratona de todos os episódios.Sou estudante de Design da UFMA (Universidade Federal do Maranhão) mas já trabalho como "designer" a algum tempo. Gosto e quero me especializar na área de branding então procuro consumir o máximo de material possível sobre isso. Mas existem dois termos q nunca ficaram muito claros pra mim e gostaria de saber se vocês poderiam me ajudar.O que é "POSICIONAMENTO DE MARCA" e "ARQUITETURA DE MARCA”?Desde já agradeço a atenção de vocês, parabéns pelo trabalho, um abraço.” - Daniel Bras, São Luís/MA._____music by audionautix.com_____

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This episode was published on March 21, 2019.

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