O truque do Grupo Boticário para prever o que vai bombar nas prateleiras

O Grupo Boticário, um dos maiores conglomerados de beleza, usa dados e tecnologia para prever o que vai bombar nas prateleiras com até dois anos de antecedência. No episódio de hoje do Podcast Canaltech, conversamos com Marcelo Miola, diretor executivo de Dados e Segurança da Informação, sobre como a empresa integra físico e digital, personaliza a experiência do cliente, aposta em sustentabilidade e mantém a inovação viva mesmo com uma operação de milhões de revendedores e milhares de lojas. Você também vai conferir: Uber lança selo azul para agilizar e dar mais segurança nas corridas, Indonésia planeja fundo soberano bilionário para impulsionar a inteligência artificial, Apple deve lançar MacBook mais barato com chip de iPhone, Meta AI ganha app próprio no Brasil com feed de prompts da comunidade, Nvidia e AMD vão repassar 15% das vendas na China ao governo dos EUA. Este podcast foi roteirizado e apresentado por Fernanda Santos e contou com reportagens de Bruno de Blasi, Marcelo Fischer, Raphael Gianotti, André Lourentti. A trilha sonora é de Guilherme Zomer, a edição de Jully Cruz e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

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This episode is 19 minutes long.

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This episode was published on August 12, 2025.

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