Об экспериментах в онбординге, проверке гипотез и вовлечении пользователей с Андреем Михайлюком

«Только увеличивая количество экспериментов, увеличивая темп, уменьшая долю времени, которая тратится на проверку одной гипотезы, можно продолжать интенсивно расти». «Продаешь ты не какому-то пользователю в вакууме, ты продаешь конкретному человеку». Собеседник: Андрей Михайлюк, VP of Product, Flo ФБ: fb.com/weaselchuck Ведущий подкаста: Юра Агеев ФБ: fb.com/ageev.yuri Подписывайтесь на канал подкаста в Телеграме: t-do.ru/mspodcast О чем говорим: 1:15 — Зачем выделять отдельную команду для работы над онбордингом 2:35 — Почему нужен онбординг 3:46 — Что может включать онбординг 5:24 — Зачем проводить 400 экспериментов в год 7:52 — Как вопросы пользователям помогают вовлекать и доносить ценность продукта 10:09 — Почему текста и графики недостаточно для общения с пользователем 11:35 — Почему важно обращаться к конкретному человеку 12:40 — Какие механики можно использовать для онбординга 14:32 — Как проводить больше успешных экспериментов 15:50 — Можно ли учиться на чужих ошибках в тестировании гипотез 18:33 — Как определить, какие идеи стоит тестировать 20:00 — С чего начать проверку гипотезы 22:56 — Всегда ли нужно исследовать результаты маленького эксперимента

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This episode was published on May 5, 2021.

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