Obsession as Strategy: Eric Lay of Virio on Gaming Algorithms, Building Courage, and Winning in B2B

Eric Lay went from second-worst in his friend group at League of Legends to top 30 in North America — not through raw talent, but through an obsessive reverse-engineering mindset that he's now applied to building Virio, one of the fastest-growing B2B content agencies in the game.In this episode, Eric breaks down how he spent eight hours a day studying game footage frame-by-frame, how that exact mentality translated into cracking the LinkedIn algorithm for B2B SaaS founders, and why he walked away from the gaming industry the moment a pre-seed founder with zero revenue offered him more than a Twitch streamer with millions of followers ever would.Whether you're a salesperson trying to build your personal brand or a founder wondering why your content isn't landing, Eric's framework for reverse-engineering top-performing content from first principles will change how you think about attention. Stop posting. Start studying. Hit play.