Od invence k inovaci: Proč jen dobrý nápad startupu nestačí episode artwork

EPISODE · Apr 27, 2021 · 33 MIN

Od invence k inovaci: Proč jen dobrý nápad startupu nestačí

from BlueGhost Update · host Lukas Pilka

Jak vypadá designové myšlení? Z jakých kroků se skládá? Někdy má tři kroky, někdy šest, ale vždy je její součástí definice problému, jeho průzkum, příprava prototypu a testování zda funguje. Toto schéma přitom klade na první místo uživatele a je to právě on, kdo rozhoduje zda daný návrh funguje nebo nikoliv. A jaký je rozdíl mezi invencí a inovací? V Updatu odpovídá Liliana Berezkinová, která se svou společností Pipette & Chart pomáhá firmám a startupům inovace vytvářet.

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Od invence k inovaci: Proč jen dobrý nápad startupu nestačí

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