EPISODE · Jun 3, 2026 · 12 MIN
Odeon’s Loyalty Strategy: Less Noise, More Reasons to Return with Adam from ODEON Cinemas Group
from Utter Loyalty · host The ELA™ - Europe's Loyalty Association
Utter Loyalty invites you to meet @AdamKing, Head of Digital & Loyalty at ODEON Cinemas Group . She joins @Emma Collins to challenge the tired loyalty playbook and talk about the brutal reality of building a loyalty programme people actually care about. From shelving weak ideas and surviving internal hesitation to launching Odeon Extras, this is a straight-talking conversation about commercial pressure, customer expectations, frequency-driving benefits, CRM mistakes, and why “points on popcorn” was never going to cut it. We also get into personalisation, film fandom, and the challenge of making loyalty relevant in a world overloaded with content. Watch on YouTube: https://youtu.be/tKjAY_72rfwView on our website: https://the-ela.org/utter-loyalty-podcast/Listen on Spotify:
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Odeon’s Loyalty Strategy: Less Noise, More Reasons to Return with Adam from ODEON Cinemas Group
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