Odpowiadał za B2B dla Microsoft i Samsunga, teraz pomaga polskim firmom. Łukasz Kosuniak

from Adam Chudzik - Od Juniora do Digital PRO · host Adam Chudzik - Od Juniora do PRO

W 22. odcinku podcastu „Od Juniora do Digital PRO” rozmawiam z Łukaszem Kosuniakiem o tym, jak naprawdę różni się marketing B2B vs B2C. Przechodzimy przez: sposób myślenia klientów biznesowych, buyer persony, proces zakupowy i grupy decyzyjne, a także strategię, segmentację, pozycjonowanie, budowanie marki i rolę credibility oraz kultury organizacyjnej.W odcinku:Różnice B2B vs B2C – dwa inne światy i procesy decyzyjne,Jak tworzyć buyer persony i rozumieć grupy zakupowe,Strategia, segmentacja i pozycjonowanie w praktyce,Dlaczego „marka to marża” w B2B,Wpływ kultury organizacyjnej na marketing.Gość: Łukasz Kosuniak – konsultant i praktyk marketingu B2B z 20+ lat doświadczenia (Microsoft, Samsung). Prowadzi podcast Business Marketer.Linki:LinkedIn ŁukaszaPodcast Business MarketerKsiążki polecane przez Łukasza:Co chce wiedzieć klient – Marcus SheridanBuyer Persona – Adele RevellaWięcej ode mnie:Instagram Facebook TikTokPartnerem kanału jest Praca Jutra — właściciel Akademii oraz Akceleratora Kariery ·pracajutra.pl

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Odpowiadał za B2B dla Microsoft i Samsunga, teraz pomaga polskim firmom. Łukasz Kosuniak

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