Offering Existing Brands to a Different Market | Nate Axvig | Aktiv

Nate Axvig grew up in frigid North Dakota and moved to sunny Colorado after graduating from law school. He practiced as a litigator for 16 years before moving to Oslo, Norway with his wife Leslie (also a litigator) and their two kids- Luke and Bekah. While living in Norway and pursuing an advanced degree in Communications and Technology Law, Nate and Leslie discovered the world class quality of Scandinavian clothing. That planted a seed which sprouted into aktivstyle.com, their business that brings Scandinavian clothing into the United States. Since its inception in 2018, Aktiv has steadily grown and expanded into a traditional brick and mortar setting at Stanley Marketplace in Denver's eastern metro area. In This Conversation We Discuss:[00:00] Intro[01:26] The products that Aktiv offers[02:53] From idea to market[04:59] Cold outreach to manufacturers[07:17] Advantages/disadvantages of selling existing goods[09:23] Being mindful of different markets[10:19] Customer acquisition for a new market introduction[13:48] Sponsor: Electric Eye electriceye.io[14:08] Sponsor: Mesa apps.shopify.com/mesa[14:52] Sponsor: Klaviyo klaviyo.com/honest[15:39] Branching out into brick-and-mortar[17:50] Why Aktiv did it “a little backwards”[19:24] Providing a more personal experience[21:08] Where to find AktivResources:Subscribe to Honest Ecommerce on YoutubeScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!