Ogilvy x Winston Noel: Creating on Cue
An episode of the Brand Collective podcast, hosted by Smartsheet, titled "Ogilvy x Winston Noel: Creating on Cue" was published on May 20, 2024 and runs 48 minutes.
May 20, 2024 ·48m · Brand Collective
Episode Description
In a fast-paced, creative career like copywriting, you have to be able to think on your feet — a skill Winston Noel, Associate Creative Director at Ogilvy, first learned as an improv comedian. Offstage, saying “yes, and” to ideas and opportunities has been the cornerstone of his career journey. In this episode, Winston shares how he went from managing the Twitter account for “Dancing with the Stars” (back when it had 99 followers) to shaping major campaigns at a world-renowned advertising agency. He reveals how a background in improv — the ultimate masterclass in collaboration and navigating feedback — has made him a better creative thinker and partner. Tune in to this star-studded episode to learn more about teamwork, overcoming writer’s block, and what it’s like to have your script marked up by the great Stanley Tucci.
Key Takeaways:
- We talk about how to keep critical feedback from sinking in — and the secret to refilling your creative tank.
- Ever wonder what it’s like to work on campaigns with celebrities? Winston takes us behind the scenes.
- We discuss why some brands are better at being funny, and why comedy and copywriting don’t always mesh.
- Winston shares what makes a great creative partnership work.
Winston Noel is an Associate Creative Director at Ogilvy, managing high-profile clients like Philips, Instagram, S. Pellegrino, and the ERA Coalition. Beyond his expertise in copywriting, he co-created and starred in the popular comedy podcast Mission To Zyxx. Additionally, he performs regularly at the Upright Citizens Brigade Theater.
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