OgilvyOne Worldwide Executive Creative Director Mat Zucker Transports Traditional Direct Marketing into the Digital World

Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams. Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ranks to become Senior Partner, Group Creative Director, leading all direct marketing, demand generation and relationship marketing for Cisco Systems and CRM for Enfamil, as well as digital duties for WebMD and The Office of National Drug Control Policy. Mat left in 2005 to join R/GA as executive creative director to lead the Subaru and Johnson & Johnson business, launching baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and other brands. He then moved to Agency.com where he was ECD of its New York office for the past two years. At Agency.com, Mat helped lead a turnaround at the New York office and the agency. His creative work helped grow the agency’s business with such clients as CIT and Mars and gain new business from SPX Corp, LG Electronics and Jackson Hewitt. Mat has won a clutch of major industry awards including ADDYs, Effies, New York Festivals, ad:tech, Caples, LIAAs, WebAward, and a WPP Atticus for Original Thinking in Internet Communcations. He has helped pioneer brands in podcasting, e-commerce, and creative use of media. A member of Paragraph writer’s space, he also speaks regularly on industry panels and writes for industry publications such as Creativity and Advertising Age. Mat graduated from Cornell University and started as a copywriter at Foote, Cone & Belding on AT&T, Nabisco, Fleishmann’s, Cream of Wheat and Rayovac batteries. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.