OJO Labs’ Karen Starns talks marketing during COVID-19

This week, the Housing News Podcast features a bonus crossover episode from HousingWire’s Daily Download. In this episode, HousingWire Magazine Editor Kelsey Ramírez interviews OJO Labs Chief Marketing Officer Karen Starns about the role of marketing in the housing industry’s changing landscape. For some background on the interview: This year the unprecedented outbreak of COVID-19 and the response from local, state and even the national government changed how business operate, where they operate from and importantly, their marketing strategies.The housing industry fluctuates quickly, creating the need for consistent changes in marketing strategy, but with the onset of COVID-19 many companies were forced to pivot with little to no notice.Spoiler alert: HousingWire 2020 Woman of Influence Karen Starns spoke with us about the role marketers played in the COVID-19 crisis. She explained that marketers need to find out what works for them and double down on it, however they should always have an experimental campaign in the works.“Never be afraid to try something new,” Starns said in the interview.Starns is a force within the consumer tech space. As chief marketing officer at OJO Labs, Starns focuses her attention on the revamping of OJO Labs’ brand to better reach a rapidly increasing number of consumers through the company’s proprietary AI advisor for homebuying. Starns is featured heavily in our 2020 HousingWire Magazine redesigned August issue. To access our all-new magazine and HW+ premium content, sign up here.The Housing News Podcast is a weekly wrap of the top news stories by HousingWire CEO Clayton Collins. Each week, HousingWire interviews financial services experts who can help make sense of the latest headlines, sponsored by our partners at Arch MI and Quicken Loans Mortgage Services. Here are links to the topics discussed: HW Women of Influence Program Details