Old Social vs. New Social: What to Know in 2026 Part 2

In this episode of Dose of Social, we’re unpacking one of our favorite topics: how social media has completely changed—and what brands need to let go of if they want to grow today.We’re breaking down the mindset shift from vanity metrics to real engagement, why follower count means almost nothing in 2026, and what’s actually working when it comes to strategy. From one bot-gone-wrong story to the importance of pairing paid with organic, we’re getting real about what it takes to show up, stand out, and build community in the era of new social.Here’s what we’re diving into:The difference between old social and new social—and why it mattersWhy fake followers hurt your paid strategy (not just your ego)Our favorite story about a follower-buying disaster 😬Why organic growth is harder than ever—and what to focus on insteadWhat we tell clients every time they ask about posting frequencyHow we help brands embrace video (even when they don’t want to)The real role of stories, engagement, and community todayWhat to unlearn if you’re still stuck in 2018 tacticsConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Questions? Feedback? Want to work together? Hit us up—we’d love to chat.