Oliver Driver: Shortland Street producer on the new launch campaign designed to revitalise the series

Shortland Street: New Blood is set to kick off this coming Monday - and this new era is utilising social media to boost viewing numbers. The new series will air three nights a week, with new episodes streaming live on TikTok at the same time it airs on TVNZ 2 and TVNZ+. The TikTok stream will feature live Q & A sessions, as well as in the moment reactions from the cast. Series producer Oliver Driver says they needed to adapt to a changing media market. "We're on the TVNZ platform, this is the same platform that has The Day of the Jackal and all these other great international shows that we're watching. Quite often now, you're going from watching a show that has incredibly high production value with film stars playing the leads - and after that, you'll turn on Shortland Street. We have to do everything we can to increase our storytelling, our visuals." LISTEN ABOVESee omnystudio.com/listener for privacy information.