EPISODE · Jan 15, 2026 · 1H 4M
Olympians Are Winning Trail Races Now, So What Happens Next?
from Free Outside · host Jeff Garmire
I’m back with Allison Mercer, my correspondent on everything, and we start with the most important news of the week: I apparently lost another award, and I am not interested in being reminded about 2025 when we are already deep into 2026.From there we get into World Cross Country Championships, which somehow had a full Florida theme including obstacle chaos, heat, and a crowd that sounded like 10,000 people yelling nonstop. We talk about what made the broadcast work, why team scoring makes the whole field matter, and why cross country in the Winter Olympics would be the best kind of mess.Then we pivot to the trail world heating up early, with Olympians popping over to trails, Burrito League spreading like a virus, and the golden ticket chase being the kind of storyline we actually want more of. We end with ideas for how running media can get better fast: less six-month pre-race content, more post-race coverage, more crew perspective, and please, for the love of everything, mic people up.If you want the sport to be more fun, more human, and more watchable, this is the blueprint. Or at least a rant disguised as a blueprint.Chapters00:00 The Award Dilemma and New Beginnings08:02 World Cross Country Championships: A Florida Experience11:03 The Evolution of Cross Country Broadcasting14:10 The Future of Cross Country in the Olympics17:00 Trail Running: New Faces and Fresh Perspectives20:11 The Shift from Road to Trail Running23:37 The Burrito League Phenomenon26:26 Molly Seidel's Transition to Ultra Running29:38 The Importance of Community in Running32:26 Future Trends in Endurance Sports36:48 Exciting Developments in Running Events38:21 Training for the 100K Championship Team39:59 Planning for Success in Ultra Running42:05 Exploring Potential in Ultra Running44:32 The Future of Trail Running Events48:10 Humanizing Athletes in the Sport53:11 Innovative Coverage in Trail Running54:14 The Roach Approach and Its Impact58:06 Post-Race Coverage and Athlete ReflectionsSupport our Sponsors: Sawyer: https://sawyerdirect.net/Janji (code: Freeoutside): https://snp.link/a0bfb726CS Coffee: CSinstant.coffeeGarage Grown Gear: https://snp.link/db1ba8abSubscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at [email protected] the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside#Trailrunning #Runningnews #Outdoors #Outdooradventure
What this episode covers
I’m back with Allison Mercer, my correspondent on everything, and we start with the most important news of the week: I apparently lost another award, and I am not interested in being reminded about 2025 when we are already deep into 2026.From there we get into World Cross Country Championships, which somehow had a full Florida theme including obstacle chaos, heat, and a crowd that sounded like 10,000 people yelling nonstop. We talk about what made the broadcast work, why team scoring makes the whole field matter, and why cross country in the Winter Olympics would be the best kind of mess.Then we pivot to the trail world heating up early, with Olympians popping over to trails, Burrito League spreading like a virus, and the golden ticket chase being the kind of storyline we actually want more of. We end with ideas for how running media can get better fast: less six-month pre-race content, more post-race coverage, more crew perspective, and please, for the love of everything, mic people up.If you want the sport to be more fun, more human, and more watchable, this is the blueprint. Or at least a rant disguised as a blueprint.Chapters00:00 The Award Dilemma and New Beginnings08:02 World Cross Country Championships: A Florida Experience11:03 The Evolution of Cross Country Broadcasting14:10 The Future of Cross Country in the Olympics17:00 Trail Running: New Faces and Fresh Perspectives20:11 The Shift from Road to Trail Running23:37 The Burrito League Phenomenon26:26 Molly Seidel's Transition to Ultra Running29:38 The Importance of Community in Running32:26 Future Trends in Endurance Sports36:48 Exciting Developments in Running Events38:21 Training for the 100K Championship Team39:59 Planning for Success in Ultra Running42:05 Exploring Potential in Ultra Running44:32 The Future of Trail Running Events48:10 Humanizing Athletes in the Sport53:11 Innovative Coverage in Trail Running54:14 The Roach Approach and Its Impact58:06 Post-Race Coverage and Athlete ReflectionsSupport our Sponsors: Sawyer: https://sawyerdirect.net/Janji (code: Freeoutside): https://snp.link/a0bfb726CS Coffee: CSinstant.coffeeGarage Grown Gear: https://snp.link/db1ba8abSubscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at [email protected] the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside#Trailrunning #Runningnews #Outdoors #Outdooradventure
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Olympians Are Winning Trail Races Now, So What Happens Next?
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