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EPISODE · Oct 7, 2025 · 49 MIN

Olympic Mindset Meets Product Marketing with Rebekah Bradford

from Back on T-R-A-C-K · host MKG Marketing Inc

Rebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software space.On this episode, we dig into customer-led innovation that actually ships, running hackathons that influence the roadmap, and using AI to speed content without losing the human voice. She walks through how her team builds a single source of truth for positioning, tests messaging with existing customers first, and keeps macro vision and micro sprints in sync.This episode is powered by MKG.  We manage the details, so you may capture the market. Click here to view the episode transcript.

Episode metadata supplied by the publisher feed · Published Oct 7, 2025

What this episode covers

Rebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software space.On this episode, we dig into customer-led innovation that actually ships, running hackathons that influence the roadmap, and using AI to speed content without losing the human voice. She walks through how her team builds a single source of truth for positioning, tests messaging with existing customers first, and keeps macro vision and micro sprints in sync.This episode is powered by MKG.  We manage the details, so you may capture the market. Click here to view the episode transcript.

PodParley-generated summary based on available episode metadata and transcript content.

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Olympic Mindset Meets Product Marketing with Rebekah Bradford

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Frequently Asked Questions

How long is this episode of Back on T-R-A-C-K?

This episode is 49 minutes long.

When was this Back on T-R-A-C-K episode published?

This episode was published on October 7, 2025.

What is this episode about?

Rebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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