OM. Ep 182- The Peak Orthodontic Practice: KPIs, Marketing & Growth Strategies with Mike Gusching

Building a successful orthodontic practice today takes more than just great clinical work— it requires strong fundamentals, clear direction, and the right metrics to guide growth. In this Ortho Marketing episode, host Dean Steinman sits down with orthodontic expert, author, and orthodontic industry expert Mike Gusching to break down what truly drives a high-performing practice. Mike shares key insights from his book The Peak Orthodontic Practice, including the importance of knowing your numbers, defining your vision, strengthening team culture, and leveraging patient relationships to fuel sustainable growth. If your practice feels stuck or you’re looking to level up, this episode is a must-listen.What You’ll Learn:The key KPIs every orthodontic practice must trackWhy defining your vision and differentiator is critical for growthHow strong team culture impacts patient experience and conversionsThe role of word-of-mouth and patient referrals in modern marketingIndustry trends shaping the future of orthodonticsAbout Mike GuschingMike Alan Gusching is a speaker, author, and orthodontic industry expert with a lifetime of experience in the field. The son of an orthodontist, Mike grew up working in a family practice and has since built a career spanning multiple orthodontic companies and over 1,000 practice visits. His most recent book, The Peak Orthodontic Practice: 20 Lessons and Interviews from Over 1,000 Practice Visits, became an Amazon #1 bestseller and is a must-read for any orthodontist looking to elevate their practice. Mike brings a rare combination of firsthand clinical exposure and broad industry insight to every conversation making him an unique voice in orthodontics today.Link to his book: https://www.amazon.com/Peak-Orthodontic-Practice-Lessons-Interviews/dp/B0GJZ2WGGF/ref=sr_1_1?crid=1QFMFL6R0428U&dib=eyJ2IjoiMSJ9.vj2gNWGrpr2qgY0tFcQo_pk_XGjwHAzdfG5MiUSB7_LVyWqMnk2tHf9HEofRi2gA.2V7eTaRQEv6mrpFyFIvKUd8vD11WWLGdHwCylY77RbQ&dib_tag=se&keywords=the+peak+orthodontic+practice&qid=1772045039&s=books&sprefix=%2Cstripbooks%2C310&sr=1-1Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/🚀 Follow Ortho Marketing for new episodes featuring marketing tips, technology trends, and practice growth insights.