PODCAST · business
Ortho Marketing Live
by Ortho Marketing
The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
Episodes
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OM Ep. 187- The Truth About Orthodontic Pricing: Fees, Value & Handling Price Objections
In this episode of Ortho Marketing Podcast, host Dean Steinman is joined by Dr. Adam Goodman, a legend in the orthodontic world practicing in New York City. Together they dive into the truth about orthodontic pricing: why fees in orthodontics have stayed flat while every other industry raises...
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OM Ep. 186- The Hidden Problems Inside Orthodontic Practices No One Is Talking About
In this episode of Ortho Marketing, host Dean Steinman is joined by Brooke Oliphant, founder of Rise Up Coaching, to uncover the hidden problems costing orthodontic practices thousands in lost revenue. They break down why the industry's case acceptance rate is stuck between 50–60%, why today's...
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OM Ep. 185- Why Most Orthodontic Practices Fail with Marketing Agencies (And How to Fix It) with John Iuzzini
In this episode of Ortho Marketing, host Dean Steinman is joined by John Iuzzini, Director of Accounts at Ortho Marketing, to break down key areas every practice must get right when working with a marketing agency. They cover why having the right budget is essential in a competitive market, how...
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OM Ep. 184- The Future of Orthodontics: AI-Driven Custom Braces and the Rise of Fully Digital Treatment with Mehdi Peikar
The future of orthodontics is becoming fully digital and AI is playing a central role. In this episode of Ortho Marketing, host Dean Steinman sits down with orthodontist, inventor, and Celebrace founder Dr. Mehdi Peikar to explore how AI-driven systems and custom digital braces are transforming…
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OM. Ep 183- How to Increase Orthodontic Case Acceptance in 2026: Conversion Tips for Treatment Coordinators & Practice Owners
Case acceptance is one of the biggest challenges facing orthodontic practices in 2026. In this episode of Ortho Marketing, host Dean Steinman is joined by Shelley Bostrom, founder and owner of Align My Practice to break down what’s really causing patients to walk away and how to fix it. Shelley...
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OM. Ep 182- The Peak Orthodontic Practice: KPIs, Marketing & Growth Strategies with Mike Gusching
Building a successful orthodontic practice today takes more than just great clinical work— it requires strong fundamentals, clear direction, and the right metrics to guide growth. In this Ortho Marketing episode, host Dean Steinman sits down with orthodontic expert, author, and orthodontic…
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OM Ep. 181- Beyond the Hype: Turning AI Into Your Unfair Advantage
We’re kicking off 2026 with a powerful conversation on the future of orthodontic marketing and AI. Artificial intelligence is transforming orthodontic marketing and practice growth— yet many teams are still only using a fraction of its potential. In this episode of Ortho Marketing, host Dean...
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OM Ep. 180- Dental Practice Legal Compliance: Essential Advice from a Dental Attorney
In this Ortho Marketing episode, Dean Steinman is joined by Gary Sastow, Partner at Danziger & Markhoff LLP, to discuss the legal essentials every dental practice owner needs to know. From regulatory compliance and risk management to contracts and employee matters, Gary shares expert insights to...
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OM Ep. 179- From Acquisition to Acceleration: Marketing Strategies for Growing Dental Practices
In this Ortho Marketing episode, Dean Steinman is joined by Brad Hughes, Founder and CEO of Vision Dental Partners. They explore how to grow and accelerate dental practices—from strategic acquisitions to marketing tactics that drive real results. Learn how to scale faster, streamline operations,...
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OM Ep. 178- Are You Undercharging? How Pricing Strategy Impacts Your Bottom Line with Carl Stoddard
In this Ortho Marketing episode, Dean Steinman is joined by Carl Stoddard, President of Doctors CFO. They discuss how your pricing strategy could be holding your practice back. They dive into the true cost of undercharging, how to evaluate your current pricing, and proven strategies to increase...
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OM Ep. 177- From Chaos to Control: How Dental Practices Benefit from Virtual Assistants
In this Ortho Marketing episode, Dean Steinman is joined by Rebecca Herring, Director of Healthcare Operations at Rocket Station. They dive into how virtual assistants are transforming the way dental practices operate— from reducing front desk stress to improving patient follow-ups and boosting...
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OM Ep. 176- Programmatic Ads Uncovered: How Automation is Changing Digital Advertising
In this Ortho Marketing episode, Dean Steinman is joined by Robert Brill, CEO of Brill Media. They discuss how automation is reshaping digital advertising. They dive into programmatic ads, how they improve targeting and efficiency, and what the future holds for marketers. Whether you're new to…
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OM Ep. 175- No Weak Links: Team Accountability in Patient Experience
In this Ortho Marketing episode, Dean Steinman is joined by Greg Essenmacher, founder of GnA Consult. They discuss the power of team accountability in delivering an exceptional patient experience. They explore strategies for team development, leadership, and creating a culture where every team...
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OM Ep. 174- The Future of Clear Aligners in Orthodontics with John Nabors of FirstClass Aligners
In this Ortho Marketing episode, Dean Steinman is joined by John Nabors of FirstClass Aligners. They explore the latest advancements in clear aligner technology, how they’re shaping the future of orthodontics, and what dentists and orthodontists need to know to stay ahead in the industry. John...
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OM Ep. 173- The Essential Guide to Insurance & Growth with Cathy and Samantha Konner
In this Ortho Marketing episode, Dean Steinman is joined by industry experts Cathy and Samantha Konner from Proviser. They dive into the world of insurance and business growth. Tune in as we discuss key strategies, common pitfalls, and expert tips to help you protect and scale your business...
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OM Ep. 172- Streamlining Orthodontic Practices with Virtual Assistants
In this Ortho Marketing Podcast, Dean Steinman is joined by Casey Bull, Chief Operating Officer of MyOrthoVA. They dive into how virtual assistants can transform your practice, from streamlining patient communications and appointment scheduling to managing administrative tasks and improving…
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OM Ep. 171- From Efficiency to Expansion: Adding Orthodontics to a Streamlined Practice with Dr. Amanda Wilson
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Amanda Wilson, CEO StraightSmile Solutions. They explore the transformative journey of integrating orthodontic services into an already streamlined practice. Discover actionable insights on balancing efficiency with growth, the...
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OM Ep. 170- Adapt and Thrive: Strategies to Attract More Patients and Respond Faster
In this episode, host Dean Steinman sits down with consultant Shelley Bostrom to discuss innovative strategies that help healthcarepractices attract more patients while staying agile in today’s fast-paced world. Shelley shares actionable insights on boosting patient acquisition, optimizing…
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OM Ep. 169-How to Differentiate Your Practice In New Patient Consults with Shelley Bostrom
In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and...
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OM Ep. 168- Patient Reactivations Using Retainers with Blair Feldman
In this Ortho Marketing Podcast, Dean Steinman is joined by Blair Feldman, Co-founder & President of Retainer Club. They explore the power of retainers as a tool for patient reactivation. Learn how your practice can leverage retainer programs to re-engage past patients, increase appointment...
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OM Ep. 167- Speed to Lead: The Importance of Answering Your Phone The Right Way
In this Ortho Marketing Podcast, Dean Steinman is joined by Adi Campuzano, Founder & CEO of Dedicated Office Solutions. They discuss the critical role of answering your phone promptly and professionally. Learn how your response time can make or break sales and why the first impression on a call…
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OM Ep. 166- Secrets to Marketing Success with Shelley Bostrom
Join host Dean Steinman as he uncovers powerful marketing insights with special guest Shelley Bostrom. In this episode, they dive into proven strategies and expert tips to help practices grow and thrive in a competitive landscape! Ready to elevate your practice? Contact us!...
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OM Ep. 165- A Clear Choice: Integrating Aligners for Practice Growth and Patient Satisfaction with Stephane Reinhardt
In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost...
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OM Ep. 164- How to Hire in 2024 with Allison Norris
In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to...
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OM Ep. 163- Changing Orthodontics and Boosting Appointments with Synapse
This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental...
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OM Ep. 162- Transforming Lives One Smile at a Time with Smiles Change Lives
This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why…
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OM Ep. 161- Bracing for Impact: Dentistry's Battle Against Embezzlement
In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics...
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OM Ep. 160- Q&A with Shelley Bostrom of Align My Practice
Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your…
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OM Ep. 159- Inside the Mind of an Orthodontic Marketing Expert: Marketing Secrets Unveiled
Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped...
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OM Ep. 158- Improving Orthodontic Efficiencies with EasyRx
In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Todd Blankenbecler Todd has 30+...
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OM Ep. 157- Navigating Ortho Opportunities in the APAC Market with Paul Capodanno
In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market....
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OM Ep. 156- New Technology Partner Opportunity for your Aligners with Smile Genius Dental
In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily. Ready to elevate your practice? Contact us!...
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OM Ep. 155- Upending the Aligner Market with OrthoSnap
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Alex Molayem, Dentist & Chief Revenue Officer at Orthosnap. They discuss the importance of precision in clear aligner therapy and much more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dr....
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OM Ep. 154- Changing the Scope of Your Practice with Nick Greenfield, CEO of Candid
In this Ortho Marketing Podcast, Dean Steinman is joined by Nick Greenfield and Jennifer Pinder from Candid. They discuss bringing a game changing approach to partnership and technology into the orthodontic and dental practice world and how to scale your practice with great partnerships! Ready to...
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OM Ep. 153- How to Fix No Shows with Oliver Gelles, CMO of OrthoFi
In this Ortho Marketing Podcast, Dean Steinman is joined by Oliver Gelles, Chief Marketing Officer at OrthoFi. They discuss how to fix no shows and many more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Oliver Gelles Oliver Gelles is the Chief…
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OM Ep. 152- Setting Up Your Practice for Success with Stephanie Peterson, Dir of Operations at Novel Orthodontics
In this Ortho Marketing Podcast, Dean Steinman is joined by Stephanie Peterson, Director of Operations at Novel Orthodontics. They discuss how to set up your practice for success! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Stephanie Peterson Stephanie...
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OM Ep. 151- The Business Side of Orthodontics: Current State of Affairs and Keys to Success Moving Forward
In this Ortho Marketing Podcast, Dean Steinman is joined by Wesley Lyon, President and CEO of McGill and Lyon Dental Advisors. They discuss the business side of Orthodontics: current state of affairs and keys to success moving forward. Ready to elevate your practice? Contact us!...
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OM Ep. 150- The Importance of Data and your Practice Growth with Kent Miller- CEO of Dentagraphics
In this Ortho Marketing Podcast, Dean Steinman is joined by Kent Miller, President and Founder of Dentagraphics. They discuss the importance of data and your practice growth. About Kent Miller Kent is the President and Founder of Dentagraphics, the dental industry’s only platform for starting,...
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OM Ep. 149- How AI Can Change Your Practice with Suzanne Wilson CMO of Dental Monitoring
In this Ortho Marketing Podcast, Dean Steinman is joined by Suzanne Wilson, Chief Marketing Officer at DentalMonitoring. They discuss how AI can change your practice.
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OM Ep. 148- How AI and Polymers are changing the Orthodontic World with Ren Menon, CEO of OrthoFX
In this Ortho Marketing Podcast, Dean Steinman is joined by Ren Menon, CEO of OrthoFX. They discuss how AI and polymers are changing the face of the Orthodontic World. Ren was the global head of product and innovation at Invisalign and prior to that, he was the head of professional marketing with…
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OM Ep. 147- What's Your Plan? A Strong Post Orthodontic Plan is an Easy and Profitable Way to Grow Your Practice
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Blair Feldman, President and Co-founder of Retainer Club. They discuss how a strong post orthodontic plan is an easy and profitable way to grow your practice. Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix...
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OM Ep. 146- Unleashing Creativity, Boosting Patient Compliance and Communication
In this Ortho Marketing Podcast, Dean Steinman is joined by Janelle Baum, Sales and Marketing Representative of GetBizzy. Also known as the Energetic Orthodontic Influencer! They discuss about Unleashing Creativity, Boosting Patient Compliance and Communication. About Janelle Baum Hey there! Are...
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OM Ep. 145: 4 Tips For Your Treatment Coordinator To Get More Starts
In this Ortho Marketing Podcast, Dean Steinman is joined by John Iuzzini, the Director of Accounts at Ortho Marketing. They discuss 4 tips for your treatment coordinator to bring in more patients.
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OM Ep. 143: Interview with Light Force CEO- Alfred Griffin
In this Ortho Marketing Podcast, Dean Steinman is joined by Alfred Griffin, CEO of Light Force. They discuss about applied technology in Orthodontics. Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed…
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OM Ep. 142: 3 Things That Can Change Your Practice Today
In this Ortho Marketing Podcast, Dean Steinman is joined by Amy Demas with Communicate Excellence. They discuss 3 things to help you and your practice. Amy Demas brings a unique combination of orthodontic practice management experience, career business success, leadership and creative thinking to...
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OM Ep. 141: The Importance Of Utilizing Time and Listening To Take Your Practice To New Heights
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Andy Toy. They discuss the importance of utilizing your time and how vital it is to listen and adapt. "Remember to Never Treat a Stranger, and Always Treat a Friend." Dr. Andy Toy is an enthusiastic and engaging presenter with a...
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OM Ep. 140: The Latest In Digital Workflow with KL Owen Founder
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Brandon Owen. They discuss how digital custom braces can unlock massive efficiency in your practice.
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OM Ep. 139: Three Tips & Trends to Maximize Your Success in 2023!
In this Ortho Marketing Podcast, Dean and Orthodontic Consultant, Shelley Bostrom discuss 3 Tips to Accelerate your practice growth, elevate your team performance and maximize your practice success. Introducing Shelley Bostrom- founder and owner of Align My Practice - your ultimate partner in all...
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OM Ep. 138: 4 Tips on How Your Staff Can Help Increase Your New Patient Flow
In this Ortho Marketing Podcast, Dean Steinman is joined by John Iuzzini, the Director of Accounts at Ortho Marketing. They discuss 4 Tips that can be implemented today on how your staff can be a game changer when it comes to new patients.
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OM Ep. 137: 3 Tips on Transforming Your Treatment Coordinator Into a Rockstar
Brooke Oliphant, Treatment Coordinator Coach, Speaker & Founder of Straight-Up Sales Orthodontic Coaching, joins Dean to talk about tips you can implement today to help transform your TC into a Rockstar and bring in more starts for your practice! Straight-Up Sales Orthodontic Coaching was founded...
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ABOUT THIS SHOW
The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
HOSTED BY
Ortho Marketing
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Frequently Asked Questions
How many episodes does Ortho Marketing Live have?
Ortho Marketing Live currently has 188 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Ortho Marketing Live about?
The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
How often does Ortho Marketing Live release new episodes?
Ortho Marketing Live publishes regularly with 188 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Ortho Marketing Live?
You can listen to Ortho Marketing Live on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Ortho Marketing Live?
Ortho Marketing Live is created and hosted by Ortho Marketing.
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