OM Ep. 185- Why Most Orthodontic Practices Fail with Marketing Agencies (And How to Fix It) with John Iuzzini

What this episode covers

In this episode of Ortho Marketing, host Dean Steinman is joined by John Iuzzini, Director of Accounts at Ortho Marketing, to break down key areas every practice must get right when working with a marketing agency. They cover why having the right budget is essential in a competitive market, how speed-to-lead can make or break your ability to convert inquiries, and why most practices lose opportunities due to weak follow-up systems. The conversation also highlights the importance of confirming appointments properly and the critical role treatment coordinators play in turning leads into starts. If your practice is generating leads but not seeing real growth, this episode will help you identify what’s missing and where to improve.What You’ll Learn:Why orthodontic marketing is “pay-to-play” and how the right budget impacts visibility and resultsHow competitor research helps determine effective ad spend and positioningWhat “speed-to-lead” is and why responding within minutes increases conversionsThe importance of multi-touch follow-up and confirming (not just reminding) appointments to reduce no-showsWhy treatment coordinators and internal team alignment are critical to turning leads into startsAbout John Iuzzini John Iuzzini is the Director of Accounts at Ortho Marketing, where he leads the Account Management Team and oversees day-to-day operations to ensure clients receive the best experience possible. With a passion for client satisfaction and operational excellence, John is dedicated to driving results and fostering strong, lasting relationships with the orthodontic and dental practices Ortho Marketing serves. Outside of work, John is a devoted family man who enjoys spending time with his wife and two sons. He's also an avid cook and passionate musician, always finding creativity both in the kitchen and through music.Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/🚀 Follow Ortho Marketing for new episodes featuring marketing tips, technology trends, and practice growth insights.

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