OM Ep. 186- The Hidden Problems Inside Orthodontic Practices No One Is Talking About

In this episode of Ortho Marketing, host Dean Steinman is joined by Brooke Oliphant, founder of Rise Up Coaching, to uncover the hidden problems costing orthodontic practices thousands in lost revenue. They break down why the industry's case acceptance rate is stuck between 50–60%, why today's consultation model is outdated, and how an undertrained treatment coordinator can quietly sabotage your growth. From broken follow-up protocols to the "pending black hole," Dean and Brooke reveal what's really standing between your leads and your starts — and exactly what to do about it. If your practice is getting patients through the door but not converting them, this episode will show you where the gaps are and how to fix them fast.What You’ll Learn:Why the industry's consultation model is old and tired and how it's designed to send patients home to think about itThe real reason "friendly" doesn't earn a signature and what treatment coordinators must do insteadWhy waiting to discuss money until the end of the consultation is costing you case acceptanceHow a 2-minute speed-to-lead response window and 18–20 follow-up touchpoints can dramatically increase your startsWhat a 10% improvement in conversion rate is actually worth to your bottom line — the numbers will surprise youThe one thing doctors can do today to understand how much revenue is already walking out the doorAbout Brooke OliphantBrooke Oliphant is the founder of RiseUP Coaching and a strategic growth partner to orthodontists across the country. She helps practices transform the new patient experience into a powerful conversion engine by elevating Treatment Coordinators, modernizing consultation strategy, and designing what she calls “moments of impact” that turn shoppers into buyers. A lifelong entrepreneur and OrthoFi awared Treatment Coordinator, Brooke blends sales psychology, hospitality principles, and real-world business strategy to help practices dramatically increase case acceptance and profitability.She’s a keynote speaker, best selling author, and the creator of the Question-Focused Consultation™ — a framework that's driven 15,000+ new patient starts and over 80 million in new production across orthodontic practices nationwide by helping orthodontic teams rethink how conversations lead to confident decisions.Ready to transform your treatment coordinator and skyrocket your case acceptance? Connect with Brooke Oliphant, founder of RiseUP Coaching: https://www.riseuporthocoaching.com/Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/🚀 Follow Ortho Marketing for new episodes featuring marketing tips, technology trends, and practice growth insights.