Omar Akhtar - Run Towards the Vegetables

Omar is the Founder and Principal Analyst of Benchmarker, where he has spent the last decade publishing research and advising companies on marketing excellence. Previously, he was the head of research at Altimeter, a Prophet Company, and an Associate Partner at Prophet, advising Fortune 500 companies on improving their marketing and content strategies. He is also the co-author of the best-selling book Winning Through Platforms - How To Succeed When Everyone Has One. In this episode, our guests and hosts talk about A.I. benefits and costs, moving from brand-name to start-up, rising through expertise, and more. 7:30 - Moving from name-brand to startup9:00 - Factoring in risks10:20 - Journalist to Analyst14:40 - Talking to the software16:30 - Rising through expertise19:25 - A.I. benefits—and costs20:35 - Becoming a consultant 23:20 - What good looks like quantitatively25:30 - Deciding to be an entrepreneur 29:55 - Josh’s advice30:25 - Thank you notes: Mina Kimes31:17 - Top Pick Links Mentioned Writing Without Bullshit by Josh Burnoff CanvaAccuWeatherRemarkable Find us on LinkedIn ⁠⁠Josh Boaz⁠⁠⁠ (host) ⁠⁠⁠Mat Zucker⁠⁠⁠ (host) Omar Akhtar (guest)