Omar Quiñones Joins LERMA: A Strategic Mind Shaped by Insight and Experience

In this episode of 'Loud and Clear,' Francisco Cardenas welcomes Omar Quiñones, the new Chief Strategy Officer at Lerma. Omar's extensive background spans from the field of psychology to the marketing realm, having held significant roles at major agencies like the Vidal Partnership, Crispin Porter + Bogusky, and Anomaly. He discusses the importance of empathy and curiosity in strategy, the necessity of honest and relatable brand communications, and the challenges of integrating data and AI in decision-making. In order for brands to build genuine relationships with their audiences, Omar advocates for aligning on cultural values and community needs. Hear how Omar's personal journey and diverse experiences shape his strategic approach to driving Lerma's future with a proactive, culturally attuned, and innovative vision.Guest: ⁠Omar Quiñones, Chief Strategy Officer, LERMA/Producers:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Victor Cornejo Tell Me More Studios⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠Pranav Kumar at LERMA/⁠⁠⁠⁠Executive Producer:⁠Barbara Dauajare, Agency Growth Manager, LERMA/⁠Host: ⁠⁠⁠⁠⁠Francisco Cardenas, Executive Director, Brand Integration at LERMA/⁠⁠⁠⁠