Omnichannel Isn’t Dead - You’re Just Doing It Wrong

This episode is a wake-up call for brands still fighting for attention in crowded inboxes. Kate and Tobi sit down with Brian Pham, Managing Director of Litecard, to unpack how mobile wallets are quietly becoming one of the most powerful and underutilised channels in modern marketing. Litecard helps brands and retailers communicate directly with customers through the mobile wallet - a space 4 out of 5 people globally use every single day. Less noise. Better experience. Smarter engagement. Brian breaks down how Litecard: Unlocks true omnichannel engagement Delivers personalised, timely experiences Connects online to offline customer journeys Integrates seamlessly with platforms like Klaviyo, Dotdigital, Salesforce, D365, Shopify, Square and more Helps brands invest smarter as email, SMS, and paid channels become more expensive and AI reshapes the landscape This isn’t hype. It’s practical, scalable, and already working. 💡 And yes - Cubes.Co proudly uses Litecard across our ecosystem. We back what works, and this works. Add in Brian’s journey as a recognised innovator: 💫 UN 2022 GBLA Business Leadership Award - Innovation & Sustainability 📰 AFR / SmartCompany 2023 Up & Coming Startups 👓 25under35 2025 Business Aficionado Awards If you’re serious about retention, loyalty, and building deeper customer relationships in a tougher economy - this episode is mandatory listening. 👇 Watch now and rethink how your brand shows up in customers’ pockets. SHOW LINKS Connect With Brian: https://www.linkedin.com/in/brianpham-aus/ Connect With Kate: https://www.linkedin.com/in/katesavebefitfood/ Connect With Tobi: https://www.linkedin.com/in/tobiskovron/ Businesses: https://litecard.com.au/ https://befitfood.com.au/ https://cubes.co/