Omnichannel Readiness

In this our second episode of the XLR8 podcast series we share the key themes from the 2nd Omnichannel in Pharma conference which brought together industry experts to share their perspectives on delivering a connected experience for healthcare providers and patients. This follows on from our first podcast that looked at the power of digital to engage customers and insights on how to effectively deliver a Digital First customer engagement strategy.Today we share the insights from the experts across 4 themes: 1. The importance of change management 2. Linking your omnichannel efforts to customer and business value3. Improving digital fluency 4.The challenges in getting to a shared understanding of omnichannel