On the Couch - #190 - MEX in conversation with Erica Schofield - Part 2

The Business of Entertainment Explores the Future of Fundraising with Thundafund CEO Erica SchofieldThursday Night | 9PM | CapeTalk 567AMCapeTalk’s The Business of Entertainment, hosted by Martin Myers, dives into the dynamic world of creative funding this Thursday at 9PM. In Part 2 of a compelling conversation, Myers sits down with Erica Schofield, CEO of Thundafund, to discuss the game-changing launch of "Crowdfunding for Non-profits – A Guide to Activating Support Networks", now available This isn’t your typical fundraising manual. Co-authored by fundraising consultant Jill Ritchie and crowdfunding expert Erica Schofield, this first-of-its-kind South African guide delivers practical tools, case studies, and smart insights rooted in behavioural science—all designed to help non-profits, creatives, and everyday changemakers turn their communities into funding powerhouses.Schofield, a crowdfunding veteran with campaigns across arts, environment, and micro-enterprises, brings her wealth of experience to the conversation. “Crowdfunding is about more than money,” she says. “It’s about sparking belief, building community, and co-creating impact.”Whether you're an NGO, an artist, or an individual looking to raise funds for medical, education, or personal needs, this guide has you covered—with step-by-step checklists and real-world strategies that work.As fundraising specialist Melanie Jackson puts it: “This is an invaluable guide to the brave new world of crowdfunding—whether you're a seasoned pro or a first-timer.”Listen to  this powerful and practical conversation from Thursday night at 9PM on CapeTalk.Discover how you can fund your creative or non-profit mission by tapping into the crowd.#TheBusinessOfEntertainment | #Thundafund | #CrowdfundingForChange