On the Couch - #231 - MEX in conversation with Yonas Aregai

Based in Norway, Yonas Aregai brings a wealth of global experience across artist management, brand strategy, and business development.He holds a BA in Marketing Management from the Norwegian School of Management and the University of California, Berkeley, an academic foundation that has helped shape his sharp, forward-thinking approach to the music industry.Recognised as one of the Nordic music industry’s “Top 20 Under 30” by NOMEX, Aregai has built a reputation for identifying and scaling world-class talent.Notably, Aregai served as General Manager & Partner of MER Group, where he played a pivotal role in developing global EDM sensation Alan Walker, helping transform the artist into one of the most-streamed acts in the world.