On the Couch - #67 - Unpacking the conundrum of artist apathy in self-promotion

South African creatives suffer from the assumption that their profile will automatically replicate, shy of doing any heavy lifting when it comes to promoting their art. Social Media is a powerful platform to promote your work, your gigs, and your overall investment in the entertainment economy. So, get involved or bow out and get out of the way and make room for willing and invested creatives who are.