On Track Accounting Solutions

Welcome to the CanadianSME Small Business Podcast, where we delve into the evolving world of accounting and financial advisory, and hear from industry leaders who empower businesses to achieve financial success. The Canadian accounting industry is going through significant changes, driven by technology and shifting client expectations. According to a recent study by CPA Canada, 73% of accountants expect technology to transform their roles in the next 5 years—making innovation crucial for businesses in this space.In this episode hosted by Maheen, we are joined by Lorraine Telesford, Founder, CEO, and Chief Solutions Architect at On Track Accounting Solutions. Lorraine is an expert in accounting strategy and financial planning, with a passion for community development and supporting small businesses. Her unique perspective as a Chief Solutions Architect brings an innovative approach to helping businesses navigate financial challenges and achieve growth.Key Highlights from the Episode:Evolution of Accounting & Financial Advisory—Key trends and challenges impacting the industry and what businesses need to know for the future.Chief Solutions Architect—What it means to offer value-added services and how accounting professionals can contribute to business success.AI & Automation in Accounting—How these technologies are transforming financial advisory and service delivery.Sustainable Business Communities—Lorraine’s mentorship and support for startups and small businesses.Future of On Track Accounting Solutions—Lorraine’s aspirations for growth, innovation, and impact in the Canadian business landscape.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.