One Dinner With David Beckham Changed Everything | Danny Yeung, Co-Founder of IM8

Danny's story is kind of insane when you hear the whole thing.He dropped out of high school at 15, was selling baseball cards at 12, working full-time in internet companies at 18, started a restaurant at 24, built an e-commerce business in Hong Kong that got acquired by Groupon, then launched a life sciences company that did $800 million in revenue during COVID and listed on NASDAQ.Then a friend invited him to dinner with David Beckham. He flew to London. And that conversation turned into IM8.We got into all of it. How they figured out that even Beckham — with all his doctors and nutritionists — was drowning in a dozen supplements a day and couldn't keep up while traveling. Why Danny ran clinical trials before he ever sold a single unit. What it actually means that Giannis, Sabalenka, Ollie Bearman, and now Inter Miami CF are all equity holders — not just endorsers. How IM8 went from zero to $100 million ARR in eleven months by running nearly 3,000 ads simultaneously and testing 600 to 800 new creatives every single week.And the Inter Miami deal — which took two years to close — because when Messi's taking your product, you don't rush the process.One of the most interesting builds I've heard in a while. Danny doesn't do anything small.⬇️ Episode Sponsors ⬇️amp | This smart fitness device is reinventing how we workout at home. Select from over 500 guided exercises, everything from strength straining and HITT to pilates and mobility. Use my partner link ⁠⁠here⁠⁠.SISU | The best wood burning American made sauna's in the game. Use code PLAYBOOK for $250 OFF or click my partner link ⁠⁠⁠here⁠⁠⁠.Plunge | The #1 cold plunge brand in the world. I use them for mindset purposes but the health and wellness benefits are endless. Use my partner code ⁠⁠⁠here⁠⁠⁠.HAELO | An innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Get $300 OFF with code PLAYBOOK using my partner link ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.