one giant mistake i made in march (and how my summit converted new leads)

Even the Fresh Princess of Email Marketing has tech mishaps — and this one cost her hundreds of potential sales. In this candid, story-packed episode, Liz Wilcox shares the "mystery mistake" she discovered after her List Building Live event and how a simple ConvertKit glitch (or was it human error?) left 700 new leads off her biggest sale of the year. From frustration to leadership lessons, Liz walks through how she handled it, what she learned, and how she's finding middle ground between hustle and health. Episode Highlights How Liz found out something was wrong with her ConvertKit segment during a live YouTube coworking session. The glitch: her "newsletter" segment accidentally excluded anyone who joined her list after March 8, 2025 — right in the middle of her List Building Live event. The impact: nearly 700 brand-new leads didn't get her Annual Pass sale emails (a key revenue driver). Her initial reaction — frustration, confusion, and a brief "is it my sister Patricia's fault?" moment — before realizing it was likely a ConvertKit tech glitch. How she approached the issue like a true leader: no blame, no panic, just responsibility and problem-solving. The fix: a small 48-hour flash sale exclusively for those missed leads. 694 people received the offer. 5 initial sales on day one, with a modest goal of 10–15 total. Reminder that even small sales can add up — "If I found $1,700 on the street, I'd pick it up." The bigger lesson: entrepreneurship means pulling the levers you can, even when you're tired or things go wrong. Liz's reflections on energy management — finding the balance between being "all in" and "completely out." Why she's learning to operate at "65% effort" during busy or stressful seasons and still feel proud of her results. The emotional shift: detaching from results while staying committed to responsibility and integrity. Key Takeaways Tech happens: Glitches are inevitable — handle them with patience, not panic. Leadership = ownership: Take responsibility without self-blame or finger-pointing. Small wins matter: Even a few sales can be a success when the effort aligns with your values. Balance your energy: You can't always be at 100% — find your sustainable middle ground. Detach from outcomes: Your results don't define your worth or effort. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM