one huge mistake you make when creating a product

You've got an amazing product idea — but are you keeping it a secret until launch day? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals the biggest mistake creators make when developing new products: not sharing the creative process with their audience. Liz walks through why sharing the behind-the-scenes journey builds excitement, trust, and sales — and how you can start doing it right now. Episode Highlights The most common mistake: working "quietly behind the scenes" instead of involving your audience. Why sharing your creative process leads to stronger connections and more sales. The Disney approach: how showing behind-the-scenes content builds anticipation (just like Princess and the Frog). Real-life example: Liz's first digital course, Fix It Yourself: RV Maintenance for Beginners. How she used her email list to co-create the course step-by-step: Asking if subscribers were interested. Getting feedback on the module list. Asking for camera recommendations. Involving her audience in launch timing. The result: 141 people said "yes" — and 141 people bought. How to build your own pre-launch sequence using these same principles. Key Takeaways Don't create in silence: Bring your audience into your creative process early and often. Ask for feedback: Use email to crowdsource ideas and make your product even better. Show your work: Sharing updates builds excitement, accountability, and community. Engagement leads to sales: Involvement turns interest into investment. Think like Disney: Behind-the-scenes storytelling creates anticipation and connection. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM