One Packaging Law Could Get You Banned From Selling in California with Caroline Deloach

Sustainable Packaging Explained: EPR, Consumer Behavior & The Future of Packaging What does truly sustainable packaging look like, and why is it so complicated? In this episode, we sit down with Caroline Deloach, Director of Sustainability at Atlantic Packaging, to unpack the reality behind plastic, recycling, and the future of packaging in the U.S. From the “say-do gap” in consumer behavior to the rise of Extended Producer Responsibility (EPR) laws, this conversation breaks down the trade-offs, challenges, and real solutions shaping the packaging industry today. 💡 What You’ll Learn in This Episode: Why sustainable packaging depends on the specific use case (especially in food) The truth behind the “say-do gap”—why consumers say one thing but buy another Why there is no silver bullet material (and the trade-offs of plastic vs. paper) The challenges of compostable packaging and limited infrastructure How Extended Producer Responsibility (EPR) is transforming the industry Why brands may face fines up to $25,000/day for non-compliance Which U.S. states are already implementing EPR laws How companies like Atlantic Packaging are driving real, practical change 🌊 Why This Matters Packaging sits at the center of the plastic pollution crisis, but solving it isn’t as simple as switching materials. This episode dives into the economic, environmental, and behavioral realities behind packaging decisions, and what it will take to move toward a circular economy. 🔔 Subscribe for more conversations on sustainability, plastic pollution, circular economy, and real-world solutions.