PODCAST · business
The Striving
by presented by CleanHub
The future won't be perfect. But it's worth striving for. Sustainability doesn't mean getting everything right, it means starting and getting better as you go.The Striving is the podcast for brands that choose to turn sustainability ambition into action. Circular economy practitioners, waste managers & material scientists share honest lessons from the work of building a more circular future. We dig into what's actually working, what isn't, and what it takes to keep moving when the system pushes back.
Episodes
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The Process That Protects Your Brand With Ajay Datt
What if the word "audit" is the problem?After 25+ years in supply chain due diligence, social auditor Ajay Datt has worked with some of the world's biggest fashion brands: Gap Inc., Tommy Hilfiger, Fruit of the Loom. And he's learned one thing: the moment you call it an audit, you've already lost...
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How to Build A Food Brand In 2026, Mike Fata?
Sustainability vs. Quality: A Masterclass in CPG Strategy with Mike FataIn this episode, we sit down with legendary health food entrepreneur Mike Fata to explore the evolving landscape of sustainability, wellness, and consumer packaged goods (CPG) in 2026.With nearly three decades of experience...
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PPWR Explained: What Changes For Brands & Producers Neirin Jones?
The Packaging and Packaging Waste Regulation (PPWR) is a groundbreaking, first-of-its-kind regulation in the European Union that is set to fundamentally change the packaging industry globally. In this episode, we sit down with industry expert Neirin Jones to discuss how this law impacts brands,...
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The Largest Plastic Pollution Initiative (You Probably Haven't Heard About) | Inside GPAP
Tackling Plastic Pollution at a Global Scale | Clemence Schmid on GPAPIn this episode, we dive into the Global Plastic Action Partnership (GPAP), the world’s largest initiative tackling plastic pollution, currently covering 20% of the global population. Convened by the World Economic Forum, GPAP...
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How to Communicate Your Sustainability Message | Marketing Advisor Thomas Kolster Explains
Every brand spent the last decade claiming they were saving the planet. Consumers stopped believing them. Long story short: Consumer trust in sustainability messaging is at an all-time low. After a decade of brands positioning themselves as planet-savers, greenwashing scandals, and purpose claims...
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The Packaging Dilemma Cosmetics Brands Face with Dan Coppins
in this episode, host Joel Tasche sits down with packaging technologist Dan Coppins to unpack the reality behind “sustainable packaging” in the cosmetics industry, and why it’s far more complex than most founders expect. Together, they break down the core framework of packaging—the Three Ps:...
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One Packaging Law Could Get You Banned From Selling in California with Caroline Deloach
Sustainable Packaging Explained: EPR, Consumer Behavior & The Future of Packaging What does truly sustainable packaging look like, and why is it so complicated? In this episode, we sit down with Caroline Deloach, Director of Sustainability at Atlantic Packaging, to unpack the reality behind...
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Expert explains: How to end single use and make reuse work
I’ve always believed that no brand would package their goods in plastic if there was a sustainable alternative at the same price point. But as Dr. Dagny Tucker (Co-founder of Perpetual) explains in this episode, moving to a circular economy isn't a moral challenge. It’s a systems failure.We have...
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The Decade of (In)action for plastics? What happened so far, and what we expect
Everyone that cared about plastic pollution started this decade full of hope. It was labeled as the Decade Of Action. YAAAAY LET'S GOOO! And now, half-way through? What did we achieve? Enough, nothing, maybe a little bit? We unpack this today with the OGs of plastic podcasting. Matt & John from...
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EmpCo Explained: The New Risks for Brands Making Environmental Claims from September 2026 | Christina Kufer
Disclaimer: The conversation was originally recorded in German. We dubbed it with AI to make it accessible to non-German speakers. And since we're discussing legal topics, please be extra careful. If you have any doubts regarding translations or content, please reach out to us. Green Claims &...
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Should My $0-10m Brand Become a 'B Corp'? | Armelle Duvieusart
Should your brand become a B Corp? Or is it just expensive “greenwashing”? It’s B Corp Month, and in this episode, we break down one of the most misunderstood certifications in business. I’m joined by Armelle, who leads the B Corp community in Germany, to answer the questions founders, startups,...
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Co-Processing: The Best Solution When Plastic Recycling Fails | Axel Pieters
Burning plastic sounds wrong. But what if the real problem isn’t plastic — it’s the fact that half the world isn’t connected to waste collection at all? In this episode, Axel Pieters — former executive at GeoCycle, one of the world’s largest waste treatment companies — explains co-processing: how...
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How A Former German Punk Ended Up Exposing Indonesia’s Plastic Crisis | Benedict Wermter AKA Bule Sampah
Episode Summary From German punk dropout to Indonesia's most influential plastic pollution educator, Benedict Wermter has lived multiple lives before turning 40. In this conversation, Benedict shares his journey from anti-establishment teenager to investigative journalist to social media educator...
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EmpCo erklärt: Das droht Marken bei Umweltaussagen ab September 2026
Green Claims & Greenwashing: Warum „Klimaneutral“ und „Nachhaltig“ ab September verboten sind (mit Christina Kufer)Ab September ändert sich alles für nachhaltige Marken. Die EU macht ernst im Kampf gegen Greenwashing. Begriffe wie „nachhaltig“, „umweltfreundlich“ oder „klimaneutral“ landen auf…
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Why the World Can’t Agree on Plastic Pollution | With Dr. Hanna Dijkstra
Get ready to sail the high seas of policy and pollution! This episode features the amazing Dr. Hannah Dijkstra, a plastic solution researcher, consultant, and communication whiz who has seen the plastic problem from the most remote beach on Earth to the painfully slow United Nations negotiation...
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Can Plastic Collection Be Fair Labor, Kate A Larsen?
What can the waste industry learn from decades of social compliance in global supply chains? Join Joel Tasche and Kate A. Larsen as they explore the journey of improving labor standards, ethical sourcing, and worker dignity: from sweatshops in Asia to waste management facilities today. Kate…
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Chemisches Recycling: Hype, Hoffnung oder Feigenblatt? Mit Dr. Alexander Hofmann Fraunhofer UMSICHT
In dieser Folge sprechen wir über eines der kontroversesten Themen der Circular-Economy-Debatte: chemisches Recycling. Zwischen großen Zukunftsversprechen, harten Realitäten und hitzigen Diskussionen in sozialen Netzwerken schauen wir gemeinsam wissenschaftlich fundiert auf den Status quo.Unser...
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Inside the Informal Recycling Economy: How it Really Works with John Chweya
In this episode, John Chweya, Kenya’s leading waste picker representative, explains how the informal recycling system really works. From child waste picking to leading an association of 36,000 workers, he breaks down the hidden economics of waste: who earns, who exploits, and what waste pickers...
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What does responsibility mean to the largest producer & recycler of PET? | Life in Plastic - Colm Jordan, Global Head of Advocacy & Education @ Indorama Ventures
Summary In this conversation, Colm Jordan from Indorama Ventures discusses the company's role in PET recycling and the broader implications of plastic waste management. He highlights the importance of circular economy practices, the challenges faced in recycling economics, and the need for...
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ABOUT THIS SHOW
The future won't be perfect. But it's worth striving for. Sustainability doesn't mean getting everything right, it means starting and getting better as you go.The Striving is the podcast for brands that choose to turn sustainability ambition into action. Circular economy practitioners, waste managers & material scientists share honest lessons from the work of building a more circular future. We dig into what's actually working, what isn't, and what it takes to keep moving when the system pushes back.
HOSTED BY
presented by CleanHub
CATEGORIES
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Frequently Asked Questions
How many episodes does The Striving have?
The Striving currently has 19 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Striving about?
The future won't be perfect. But it's worth striving for. Sustainability doesn't mean getting everything right, it means starting and getting better as you go.The Striving is the podcast for brands that choose to turn sustainability ambition into action. Circular economy practitioners, waste...
How often does The Striving release new episodes?
The Striving has 19 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Striving?
You can listen to The Striving on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Striving?
The Striving is created and hosted by presented by CleanHub.
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